MAM
Ramraj Cotton plans media spends of Rs 200 mn, ropes in Arun Sarja as brand ambassador
BENGALURU: Ramraj Cotton, South India based male innerwear, white shirts and dhoti major, plans to spend between Rs 170-200 million towards mass media communications in the year even as it nurtures ambitions of having a pan-India presence.
The brand has roped in South Indian actor and film director Arju Sarja as brand ambassador. Sarja has acted in Tamil and Kannada films as well as in a few Malayalam and Telugu movies.
Despitehaving a strong presence in Karnataka, Ramraj is eyeing a higher market share in the state. Sarja recently launched its first shop-in-shop in Bangalore.
Ranraj’s mass media communication plans include television and its ads are beamed across all the major channels of the Sun Network, the Star Network’s channels as well as the channels of the ABCL group (TV9). Besides television, the brand uses outdoor and print media for mass media communications.
Ramraj claims a 70 per cent market share in the four southern states in the dhoties (a male sarong worn on the lower part of the body) and white shirts segment. With one of its manufacturing facilities at Tiuppur, it also manufactures and exports garments to and for a number of international brands.
Brands
Tech Mahindra names Jeetu Anandani VP & country head – enterprise & strategic accounts
Veteran tech leader to drive enterprise growth across Australia and New Zealand
MELBOURNE: Jeetu Anandani has stepped into a larger leadership role at Tech Mahindra, taking charge as vice president and country head for enterprise and strategic growth across Australia and New Zealand.
Based in Melbourne, Anandani will steer the company’s enterprise portfolio in the ANZ region, focusing on expanding business across high-growth sectors such as retail, energy and utilities, health insurance and logistics. The move signals Tech Mahindra’s intent to deepen its presence in one of the world’s most competitive enterprise technology markets.
In his new role, Anandani will lead growth initiatives, build strategic partnerships and strengthen relationships with key stakeholders across industries. His mandate also includes accelerating business development efforts in sectors such as manufacturing, travel and logistics while helping clients navigate digital transformation and AI-led change.
The promotion caps a steady rise within Tech Mahindra. Anandani most recently served as communications, media and entertainment head for BPS across the Asia Pacific and Japan region, where he worked on expanding enterprise deals and strategic partnerships. Before that, he held the role of account director, managing key client relationships and delivery programmes.
Prior to joining Tech Mahindra in 2020, Anandani spent nearly eight years at Telstra as country manager in Mumbai, overseeing operational growth and partnerships. His earlier career includes leadership stints at Tata Consultancy Services, Vodafone and JPMorgan Chase.
With more than two decades of experience across telecom, banking and IT services, Anandani now takes the helm of Tech Mahindra’s enterprise push in ANZ, a region where demand for AI, digital transformation and large-scale technology partnerships continues to gather pace.
