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Digitisation to fuel revenue growth models: Manish Tewari
NEW DELHI: Information and Broadcasting Minister Manish Tewari has said that the ongoing digitisation process would help in building transparency in the system and enable the growth of revenue models in the broadcasting industry.
The process would also help broadcasters in identifying a balanced growth model through the increased share from the subscription revenues.
Delivering the key note address at the Seema Nazareth Award function for excellence in print media here today, the Minister said there was urgent need for key stakeholders within the media to introspect in view of the trends that had emerged as a result of corrosive discourse on one side and responsible discourse on the other.
Referring to the challenges that had emerged because of the growth of social media, Tewari said these tools had created an unprecedented potential to connect with target audience for the dissemination of news and information.
The impact of this medium was so profound that it had also integrated with the print media in the dissemination mechanism. The changing paradigm in the media landscape had resulted in creating opportunities for the journalistic fraternity.
Tewari said the institution of the Seema Nazareth Award had provided an ideal platform to encourage and inspire young journalists in the print media. He conferred the Award on Sushmi Dey and two Special Mentions on Shelly Walia and Debolina Sengupta. The Seema Nazareth Award has been instituted by Business Standard.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
