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Ron Johnson is Nickelodeon and Viacom Consumer Products executive VP
MUMBAI: Viacom International Media Networks (VIMN) has appointed that Ron Johnson as Nickelodeon and Viacom Consumer Products (NVCP) executive VP.
From 1 April, Johnson will lead all of Viacom’s international consumer products operations. He will be based in New York and will report to VIMN COO Pierluigi Gazzolo.
Gazzolo said, “We’re thrilled to have Ron take on this leadership role in overseeing VIMN’s consumer products business. He possesses first-hand knowledge of our global CP operation, as well as extensive experience across global retail partnerships, holistic franchise management and product innovation.
“Ron’s expertise in global retail will prove invaluable in his new position, as we deepen and form new partnerships with retailers and licensees around the world and build on the strong momentum that we are seeing in our CP business.”
Mark Kingston has been promoted to NVCP Europe, the Middle East and Africa GM, senior VP and will oversee VIMN’s consumer products operations in these markets. Kingston will report to Johnson and VIMN MD, executive VP UK, Australia and Eastern Europe and International Content Distribution Dave Lynn.
Gazzolo added, “We’re also excited about the newly expanded position that Mark will be taking on, as it further reinforces the strength of our regionally led consumer products organisation.
“Mark has already been spearheading our pan-European retail efforts and CP operations in the UK, Russia, and Australia to great success. By extending his purview to include all pan-European CP deal-making, which also includes Middle East, North Africa and Australia, we are streamlining efficiencies to better position us to meet the demands of critical, high growth markets and create more compelling and valuable opportunities for partners.”
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Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
