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Video watching on mobile growing in India: Nokia
MUMBAI: Video watching on the mobile is growing in India. Social media reigns over the mobile landscape of the country.
Nokia India has released the first edition of ‘Nokia Mobisight‘ for July- December 2012. This bi-annual customer preference survey is one-of-a-kind report in India on how the nation is using the mobile Internet. Nokia powers a majority of mobile data consumption in India, and Nokia Mobisight reveals that Nokia powered data consumption of 1.67 PetaBytes for July-December 2012, and 12.7 billion total page views.
With the massive amount of data consumption on the Nokia Store and on the Nokia browser, Nokia Asha‘s goal of connecting the next billion to the Internet is coming to life with the Nokia Asha‘s pocket-friendly mobile internet experience. Nokia Mobisight has captured the behaviour of mobile internet users, and provides insights on preferences for games, apps, music and more.
The survey portrays a paradoxical picture of a country which loves music, gaming and social networking on one hand and also seeks privacy for its online and mobile presence. Nokia Mobisight also reveals how Nokia is connecting the next billion internet users, and facilitating data usage across India as consumers access a whole host of new services like Nokia Music, Nokia Store, Nokia Life, and Nokia Maps on-the-go.
According to the survey‘s findings, India is accessing internet after their school, college and office hours, with peak access times for Nokia Browser ranging from 7:30 PM to 10:30PM IST. Uttar Pradesh, Maharashtra and Andhra Pradesh lead in the number of active Nokia Browser users. South Indians are consuming more internet on-the-go, with all four states in the top 10 in terms of consumption.
The report also reveals rising Facebook frenzy, with consumers accessing Facebook more than searching on Google. Interestingly, watching videos on the move has seen prominence, with YouTube, Tubidy and VuClip featuring prominently in Top 10 sites accessed on the Nokia Browser.
Privacy: The report also highlights that while the young India is more social than ever, youngsters are equally more guarded about their privacy. During the survey period, the Nokia Store has witnessed downloading of more apps related to privacy than any other services, and phone security apps occupy four places in the Top 5 apps downloaded.
Nokia Life, a suite of personally relevant information services provides regular localized information related to Education, Health, Agriculture and Entertainment, reveals some interesting findings. People have subscribed to Agriculture, the most out of all other life enhancing services which depicts that more and more farmers are getting glued to Nokia Life. While Indians love their Cricket, it‘s the adrenaline-pumping car racing games that they play on their mobile devices. Super hero games are also favorites among the gamer community on the Nokia Store.
The report also reveals that the young India is crazy about over the ‘Student of the Year‘ soundtrack – major songs top the Bollywood downloads chart at the Nokia Music Store, and Justin Beiber‘s ‘Boyfriend‘ and Priyanka Chopra‘s debut single ‘In My City‘ rocking the Nokia Music Store download charts.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
