MAM
Zoom increases ad rates by 30%
MUMBAI: After ET Now and Times Now, its Times Television Network’s Bollywood and Lifestyle channel Zoom that is upping its ad rates.
The channel, which competes against UTV Stars and E24, has decided to increase its ad rates by 30 per cent.
According to Zoom, ET Now and Times Now chief sales officer Hemant Arora, the channel used to charge around Rs 1200 per 10 seconds. “The new rates would come into existence with immediate effect,” he said.
Zoom claims to dominate the Bollywood category with over 45 per cent channel share.
ET Now, Times Now and Zoom CEO Avinash Kaul said, “Zoom’s strong and consistent viewership figures capture just one dimension of the brand’s popularity among its audience. Over the last few years we have seen a staggering response from Zoom’s fans in the real world engaging with the brand on Social Media platforms from across the globe. Zoom generates over 13 milliom impressions and sparks over 1 lakh interactions every day in the Social Media space – it is the biggest TV Brand on Social Media in Asia! Our esteemed clients believe in the power of Zoom as a platform to reach out to their urban, upscale consumers and the fact that Zoom has the largest client base in the category is reflective of that trust.”
The channel said that the width and depth of Zoom’s Bollywood content and its unique presentation style have been the key differentiators for the brand. With a mix of initiatives planned across content, brand-building and multi-platform presence, Zoom said it aims to further strengthen its leadership position.
Brands
LTTS CDO Narayanan Ramanathan steps down
Resignation effective 19 February, company cites personal reasons
CHENNAI: L&T Technology Services Limited announced the resignation of its chief delivery officer and senior management personnel Narayanan Ramanathan, marking a key leadership exit at the engineering services firm.
Ramanathan stepped down from his role, effective at the close of business on 19 February 2026, citing personal reasons. The company accepted the resignation the same day and duly filed all regulatory disclosures related to his cessation.
Based in Chennai, Ramanathan led LTTS’s Digital Products and Manufacturing Services (DPMS) business as a P&L head, overseeing multi-million-dollar operations and large-scale digital transformation programmes. His mandate covered Industry X.0, the Internet of Things, operational technology cybersecurity, robotics, cobots, digital twins, analytics and artificial intelligence.
He joined LTTS in 2018 and spent nearly eight years at the firm, holding several leadership roles before becoming chief delivery officer in November 2024. During his tenure, he worked closely with global capability centres to execute engineering-led digital strategies for international clients.
A technology industry veteran with over 27 years of experience, Ramanathan previously held senior leadership roles at Tech Mahindra, where he served as vice president and global head for connected engineering and analytics, and earlier led integrated engineering solutions across APAC and MEAI markets.
Ramanathan is also the first recipient of the International Galileo Master Award from the European Space Agency. LTTS said there is no additional information to disclose regarding board relationships following his resignation.
