MAM
Bates CHI & Partners beefs up planning team with experts on planning
MUMBAI: Bates CHI & Partners today further strengthened its account planning team in India by bringing on board Anindya Ghosh as Senior Planning Director and Sohini Das as Group Planning Manager.
Based out of the agency’s Mumbai office, both Ghosh and Das will drive strategic planning for clients’ brands across its offices in India. Their priority will be to bring in fresh thinking to the planning process by tapping into their diverse experience from sales, marketing and advertising.
Bates CHI & Partners Chief Executive Officer Sanjay Thapar said, “We strongly believe that sound strategic thinking is the foundation for a great creative product that will work for our clients. Our investment in building a robust strategic planning team reiterates our commitment to this belief. We now a have good planning resources team across digital and activation (Bates CHI & Sercon), shopper marketing (Bates CHI & Wallstreet) and mainline or ATL under a sound planning leadership.”
Ghosh’s career spans almost a decade and he has experience across media planning, sales and marketing, and advertising account planning. He moves from Publicis India where he was planning director.
Das moves from Engrave, an online start-up, where she was the head of marketing and business development. She specialised in account planning at MICA post an engineering degree in computer science. Thereafter, she worked for three years in brand management at VIP Industries handling brands like Aristocrat and Skybag.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
