Ad Campaigns
McCain’s ‘Shart Mat Lagana’ campaign bets big on preservative-free delights
Mumbai: McCain Foods India, a prominent frozen food brands, proudly announces the launch of its latest campaign. ‘Shart Mat Lagana’ celebrating the 100 per cent preservative-free nature of its products. This campaign underscores McCain’s dedication to delivering high-quality and wholesome products that families can trust without guilt.
The ‘Shart Mat Lagana’ campaign revolves around McCain Foods’ unwavering commitment to providing preservative-free products. This commitment is realized through the innovative ‘quick freeze’ technology, showcasing the brand’s dedication to delivering high-quality, preservative-free options to consumers.
McCain Retail head of sales and marketing Aditya Krishna expressed, “At McCain Foods, we have consistently aimed to redefine the frozen food snacking landscape by offering 100 per cent preservative-free products. We have harnessed ‘quick freeze’ technology to preserve the natural taste and freshness of our products. Our latest initiative, the ‘Shart Mat Lagana’ campaign, stands as a testament to this commitment, highlighting our resolve to providing families with delicious and convenient snacking experiences without any concerns about preservatives. We are hopeful that this campaign will resonate with our beloved consumers who prioritize unparalleled quality for their delectable snacking experiences.
The campaign features a compelling TVC conceptualised by BBDO, showcasing a family’s delight in McCain products while emphasizing their preservative-free nature. In the commercial, a skeptical family member places a bet against McCain’s preservative-free claim, only to be pleasantly surprised when proven wrong, demonstrating the trustworthiness of McCain’s products.
BBDO chief growth officer Nikhil Mahajan expressed, “In crafting the ‘Shart Mat Lagana’ campaign, our goal was to showcase McCain Foods’ dedication to preserving natural flavor without the use of preservatives. We wanted to convey not just a product message but an experience of trust and delight. This campaign is a celebration of McCain’s commitment to providing wholesome, preservative-free options, and we believe it will leave a lasting impact on consumers, reinforcing McCain’s position as a leader in quality frozen foods.”
McCain Foods has been a pioneer in innovation, leveraging advanced freezing techniques to ensure its products retain natural flavor and freshness without preservatives. This dedication to quality has made McCain a trusted household name, synonymous with delivering delicious frozen treats and upholding the commitment to providing wholesome, preservative-free options for consumers seeking uncompromised quality in every bite.
The campaign is amplified through TVCs, digital platforms, cinema, radio, community marketing, and some snackable content on social media channels.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
