MAM
Vishal Anam to Head BAV Insights
MUMBAI: Rediffusion Y&R has brought on board Vishal Anam as head of its Brand Asset Valuator division (BAV). This is in keeping with the agency‘s intention of investing in strategic planning and strengthening the team for the same.
Anam comes with over 10 years of consulting and quantitative research experience and joins a team of in-house experts.
Prior to joining Rediffusion, he was at Nielsen where he helped various global FMCG clients design and evaluate strategies that deliver marketing success.
Rediffusion chief strategy officer Gautam Talwar said, “We believe in making the insights gleaned from the BAV integral to our approach to brand strategy for all our clients. We are considerably expanding the scope of the study in India for 2013 and hence investing even more in the BAV this year. Keeping this in mind, we welcome on board Vishal Anam to help us take BAV to the next level in India.”
Anam said, “The BAV is an amazing brand diagnostic tool. It takes the discussion forward from tracking the health of the brand to a level of knowing the space the brand should operate in. The tool is the first-of-its-kind in the Indian market, which can partner brands across categories and give shape to all future brand strategies. I am delighted by this opportunity to lead the BAV Insights division.”
Rediffusion has plans to unveil BAV® 2013 this year, which will incorporate new data points, more brands, more categories, and a much larger sample size. A Young and Rubicam property globally, BAV is a research-based toolkit that examines how a brand is perceived by consumers across 48 different attributes like whether a brand is thought of as innovative, trustworthy, daring, unique, friendly or high quality.
MAM
Zee Business BSE bull run 2026 energises Mumbai
Fitness meets finance as thousands run towards health and wealth
MUMBAI: Mumbai woke up to more than just a Sunday sunrise on 22 February. At the MMRDA Ground in BKC, the sixth edition of the Zee Business BSE Bull Run turned the city’s financial district into a lively track where trainers, traders and first-time runners shared the same starting line.
Organised by Zee Business in association with BSE, the annual run has carved out a niche of its own by blending physical fitness with financial awareness. This year’s edition drew enthusiastic participation across categories, including 5 km and 10 km fun runs and a competitive 10 km elite race, reflecting a growing appetite for purpose-driven fitness events.
The morning buzzed with high energy well before the first whistle. Zumba sessions and guided warm-ups got the blood pumping, while a distinctive Bhajan Clubbing segment added a devotional twist to the festivities, proving that even market metaphors can move to a beat.
A host of distinguished guests turned up to cheer participants on, including G Ram Mohan Rao, executive director at SEBI; Nilesh Shah, MD of Kotak Mahindra Asset Management Company; Navneet Munot, MD and CEO of HDFC Asset Management Company; Vipul Mathur, MD and CEO of Welspun Corp; poet and television personality Shailesh Lodha; and Manoj Kumar Sharma, inspector general of police, Maharashtra, widely recognised as the inspiration behind “12th Fail”. Their presence underscored the event’s broader message of discipline, resilience and balanced ambition.
BSE MD and CEO Sundararaman Ramamurthy, described the Bull Run as a national platform uniting citizens and market participants under a shared vision of prosperity and well-being. He noted that as India’s capital markets expand their reach into millions of households, the run symbolises the idea that genuine prosperity begins when health and wealth advance together.
Zee Media Corporation Limited CEO Raktim Das, called the comeback edition, held after a six-year gap, a celebration of consistency over shortcuts. Drawing parallels with long-term investing, he said the run reflected the fundamentals of the market: commitment, resilience and the steady compounding of effort over time.
Zee Business managing editor Anil Singhvi, echoed the sentiment, saying the Bull Run serves as a reminder that the qualities that build strong portfolios also build strong individuals. Discipline, patience and a long-term view, he said, are as vital on the track as they are on the trading floor.
Over the years, the Zee Business BSE Bull Run has grown into a distinctive platform that connects citizens, corporates, investors and fitness enthusiasts through a shared commitment to well-being. With BSE’s continued association lending institutional heft, the initiative stands as a lively testament to a simple idea: that a fitter nation can also be a financially wiser one.
