MAM
Umesh Roy Chowdhury is new CMO of FPJ
MUMBAI: Umesh Roy Chowdhury has returned to Free Press Journal as its Chief Marketing Officer of the Free Press Journal.
Chowdhury’s mandate will be to drive marketing at the FPJ at a time the newspaper has launched a series of new initiatives to enhance the brand proposition.
He said: “The Free Press Journal is one of the best known brands with a rich heritage. The brand is now at an inflection point and it‘s an honour for me to lead the marketing effort at this exciting time in the paper‘s journey of more than 80 years.”
Chowdhury brings experience in print publishing, television, rural marketing, custom publishing, B2B publishing, and digital media intohis new assignment.
He started his career with the Free Press Journal and later worked with the Sunday Observer, the Lokmat group, the Pioneer newspaper, Observer India, B4U music channel, and Aakah Bangla Bengali channel.
He has also headed custom publishing at Mediascope and B2B business at ERIL, an Adfactors group company.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
