Aurum Communications bags Magic Holidays’ digital biz

MUMBAI: Aurum Communications has been awarded the digital duties for Magic Holidays, a property of the Panoramic Group of Companies.

As a part of the association, Aurum Communications will run the media campaign, digital PR, Social Media, SEO, SEM and create a website for Magic Holidays.

Aurum Communications CEO Parag Bhansali said, “At Aurum Communications, we are passionate about clutter breaking ideas. With Magic Holidays, we will strive for what we do best, which is challenging the norms. We have worked with clients in Finance, Education, Aviation, Auto sectors and are absolutely excited about the Travel segment being added to our repertoire.”

Apart from Magic Holidays, Aurum Communications has handled clients like ICICI, UTI Mutual Fund and Arena Multimedia.