MAM
Puma joins the IPL band wagon
BENGALURU: Latching onto the IPL fever, global sport lifestyle brand Puma launched Puma Cricket Studio, a five-episode series featuring two cricketers in each episode. The below-the-line (BTL) promotional sessions are to be held at Puma stores in key cities every week during the IPL.
Puma says that the sessions will be no holds barred, each cricketer gets a chance to ‘bowl an over‘ of questions to each other – from irreverent questions about their team-mates to imitations ,and of course, a few cricketing nuggets. The video content will be made available on the brand‘s YouTube and social media channels after each event.
Premiering the series, Puma Cricket Studio was launched with Yuvraj Singh who is a Puma brand ambassador and Adam Gilchrist, on 6 April at the Puma Store in Aundh, Pune. The Yuvi-Gilly episode which has already been done is about six minutes long.
MAM
Toyota appoints Kenta Kon as President & CEO
New leader to steer EV push and global innovation amid industry shift.
MUMBAI: Toyota just handed the keys to a new driver because when the road to electric mobility gets twisty, you need someone who knows how to accelerate without skidding. Toyota Motor Corporation has named Kenta Kon as its new president and chief executive officer, a key leadership transition as the Japanese giant doubles down on its transformation in the fast-evolving global automotive landscape.
Kon brings deep expertise in automotive innovation, business strategy, and operational leadership to the top job. His appointment signals Toyota’s intent to sharpen focus on accelerating electric mobility, strengthening worldwide operations, and pushing customer-centric breakthroughs in next-generation technologies.
The company is betting on Kon to guide it through the industry’s pivotal shift toward sustainability, digital integration, and smarter mobility solutions. Key priorities under his watch include ramping up electric and hybrid lineups, expanding global market reach, driving cutting-edge automotive R&D, tightening supply-chain efficiency, and scaling connected and intelligent vehicle ecosystems.
This move comes at a time when legacy automakers face intense pressure to balance heritage strengths with aggressive electrification timelines and software-defined vehicle demands. Toyota aims to reinforce its position as a leader in sustainable, reliable, and future-ready mobility while navigating competitive challenges from both traditional rivals and new-age EV players.
For a brand that’s long defined durability and innovation, Kon’s elevation isn’t just a title change, it’s Toyota flooring it toward the next lap, ready to turn today’s tech talk into tomorrow’s showroom reality.
