MAM
Puma joins the IPL band wagon
BENGALURU: Latching onto the IPL fever, global sport lifestyle brand Puma launched Puma Cricket Studio, a five-episode series featuring two cricketers in each episode. The below-the-line (BTL) promotional sessions are to be held at Puma stores in key cities every week during the IPL.
Puma says that the sessions will be no holds barred, each cricketer gets a chance to ‘bowl an over‘ of questions to each other – from irreverent questions about their team-mates to imitations ,and of course, a few cricketing nuggets. The video content will be made available on the brand‘s YouTube and social media channels after each event.
Premiering the series, Puma Cricket Studio was launched with Yuvraj Singh who is a Puma brand ambassador and Adam Gilchrist, on 6 April at the Puma Store in Aundh, Pune. The Yuvi-Gilly episode which has already been done is about six minutes long.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
