MAM
Vserv inks mobile ad deal with Yahoo for Southeast Asia
MUMBAI: Yahoo! has forged a strategic alliance with Vserv.mobi, a leading global mobile ad network, to monetise Yahoo‘s premium mobile inventory in Southeast Asian including Singapore, Malaysia, Philippines, Thailand and Vietnam.
Commenting on the partnership, Vserv.mobi VP – Business Development, Southeast Asia Vikas Gulati said, “Reflecting our strategic vision of enabling a win-win proposition for all our stake-holders, we believe that today‘s announcement will rake in lucrative benefits for both Yahoo! and the advertiser ecosystem.
“Being a premium digital publisher with a phenomenal number of loyal viewers, Yahoo will be able to effectively offer their mobile inventory to our wide advertiser base across Southeast Asia, while being able to monetise it with optimal yields within the region.”
Vserv.mobi CEO and co-founder Dippak Khurana further added, “With this partnership, our advertisers will be able to leverage the powerful combination of our network‘s superior audience targeting capabilities with Yahoo‘s premium inventory.”
Brands
Magnum Ice Cream Netherlands takes control of Kwality Wall’s India from Unilever
61.9 per cent stake transfer reshapes ownership as Unilever exits promoter role
MUMBAI: Kwality Wall’s (India) Limited has entered a new chapter, with The Magnum Ice Cream Company HoldCo 1 Netherlands B.V. acquiring a controlling 61.9 per cent stake from a clutch of Unilever PLC-led entities, marking a significant shift in ownership.
The transaction, completed on March 30, 2026, follows a share purchase agreement signed in June 2025. The incoming promoter picked up over 145 crore equity shares, effectively taking control of the company and being formally classified as its new promoter under regulatory norms.
As part of the deal, the outgoing promoter group, including Unilever Group Limited and its affiliated entities, has fully exited its shareholding in the company. They have now been reclassified from promoter to public shareholders, closing a long-standing association with the ice cream business in India.
The board of Kwality Wall’s (India) Limited took note of the ownership change and approved a series of leadership updates alongside it. Ritesh Tiwari stepped down as director, while Abhijit Bhattacharya was appointed as chairperson and additional non-executive director. Tahir Toloy Tanridagli also joined the board as an additional non-executive director.
The reshuffle signals a broader strategic reset as the Magnum-led entity looks to steer the brand’s next phase of growth in India. The transition has been carried out in line with regulatory requirements, including disclosures tied to the open offer and reclassification norms under market regulations.
With Unilever stepping back and Magnum stepping in, Kwality Wall’s India is effectively getting a fresh scoop of leadership and direction. The coming months will reveal how the new promoter plans to scale the brand in one of the world’s most competitive ice cream markets.
