MAM
Infectious launches campaign for UBQOOL.Com
MUMBAI: Mumbai based advertisement company Infectious launched its first campaign for educational portal UBQOOL.com.
The campaign includes three television commercials (TVC) which show how the site makes learning interesting and easy for kids to master tough subjects like mathematics, science and geography. The campaign also requests parents to partner their kids in learning rather than just passively following up. Actress and mother of two Juhi chawala is the brand ambassador of the campaign as well as the co- promoter of UBQOOL.com.
UBQOOL director Debu Mishra said, “Infectious brought to the table their understanding of consumer behavior and helped us reposition the brand. The campaign is all set to bring in some freshness into a segment, which hasn‘t really been innovative. Our partnership will build upon it as we grow.”
“We wanted to appeal to the Indian ‘Tiger Moms‘ who are keen to see their children succeed, but are helpless bystanders, because of the wall created between them and their children by the system of formal education,” said Infectious founder Nisha Singhania.
Infectious founder Ramanuj Shastry added, “The creative idea was to celebrate the joys of learning together. Parents are the best teachers and UBQOOL.com gives the mantle back to them‘.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
