MAM
Godrej launches the all new Godrej Expert Advanced
MUMBAI: Hair colour brand Godrej Expert has released a new television commercial (TVC ) for its gel based powder hair colour Godrej Expert Advanced. The commercial has been conceptualised by Creativeland Asia.
The new TVC features television actor Ram Kapoor and Vidya Malavde of the Chak de India! fame playing a middle aged couple. Malavde gifts Kapoor a Godrej Expert Advanced for his birthday. He is shown to be in constant worry of his ever increasing grey hair which makes him feel old. The TVC shows how his wife convinces him to try the brand out resulting in Kapoor feeling younger and happier.
The Kapoor and Malavde TVC will be shown in the North, West, and East markets while for the South the same advertisement features Arjun Sarja and Devayani.
Godrej chief operating officer, sales and marketing & SAARC Sunil Kataria said, “A lot of first time users of hair colours exhibit an extremely apparent state of inertia caused by lack of awareness or just by the fear of colouring ones hair. This issue has been brilliantly addressed through the TVC, where a reasonably concerned husband gets convinced by his wife to try colouring his hair. It is an extremely relatable TVC, showcasing a relationship between couples and how one influences the other to use Godrej Expert Advanced.”
With this new television commercial, the brand intends to make itself the relevant product in the eyes of the first-timers. while remaining compelling for the current users and competition users.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
