MAM
FoxyMoron is now in Delhi
MUMBAI: Digital marketing firm FoxyMoron is growing by leaps and bounds as it announced the geographical expansion of its business in the national capital.
Starting with a team of eight to ten people, the Delhi division will be headed by business head Akshay Gurnani, an export from the Mumbai office.
The five year old agency already services clients like McVities in Delhi and is looking at partnering a couple more over the next month or so.
“A major chunk of the out of Mumbai enquiries we get are from Delhi and so it just made sense to start an office there. Also, in a 
dynamic medium like digital, it is necessary to be present in the city as well. Since Delhi and Mumbai are our core business centres, we decided to we needed to fly to the capital,” explains FoxyMoron director – business development and innovations Pratik Gupta.
Another reason for expanding geographically is to be able to handle competitor brands since the two teams (Mumbai and Delhi) will be working on separate projects.
It‘s actually a kind of double whammy for the fast growing digital agency as it has moved into a new bigger office in Mumbai as well.
So will we be seeing a lot of FoxyMoron offices sprouting across the country? “While we do service clients from all over India (Fosters in Bengaluru and ITC in Kolkata for instance), we intend to manage and service these clients from our hubs in Delhi and Mumbai. We would however like to grow our business offerings over the next 18 months and provides a wider plethora of services to our clients,” informs Gupta.
Some of the verticals that the agency aims to explore over the next year and a half include production (since audio visual is becoming popular in the Indian digital space), activations in the digital medium and online PR.
Considering the rapid spate of digital agency acquisitions that are taking place, one cannot help wonder if FoxyMoron is on the anvil“ for any such merger. While the agency has been approached by quite a few agency networks, it is yet to find the perfect match. “Let‘s just say we are at a stage where we have nothing to lose and are enjoying our stint. If someone comes along and makes an offer that lucrative and acceptable to our sensibilities, we might take it up. Till then, we‘re flying solo and loving it!” says a confident Gupta.
Brands
Zepto sets up mini delivery hub at AI Summit
Quick commerce goes live at venue with 1,700 daily orders
NEW DELHI: At a summit devoted to the future of artificial intelligence, quick commerce quietly stole the show at ground level. Zepto set up a compact Delivery Hub at the India AI Impact Summit, turning the venue into a live demonstration of instant retail in action.
Built at roughly one third the size of a standard 4,000 sq ft dark store, the scaled down hub was engineered for speed. Despite its smaller footprint, it was stocked with more than 10,000 stock keeping units curated specifically for summit attendees. From mid morning cravings to late afternoon slumps, the shelves were primed for every possible need.
Till Wednesday, the hub was processing an average of 1,700 orders a day. Lunch hour emerged as the clear rush period, as delegates swapped panel discussions for paneer puffs and product demos for Diet Coke. Snacks topped the order charts, followed by tea and other beverages.
Among the fastest moving items were samosas, plain Maggi, chicken puffs, Bisleri packaged drinking water bottles, Coca-Cola Diet Coke cans and Lay’s India’s Magic Masala potato chips. In short, comfort food met cutting edge tech.
The on site hub gave attendees near instant access to essentials without stepping outside the venue. More than just a convenience counter, it served as a real time case study of how technology led operations can power seamless commerce even at large scale events.
While speakers debated how humans and intelligent systems will co create and co work, Zepto offered a practical reminder that sometimes the smartest innovation is simply getting a hot snack into hungry hands, fast.
