Hindi
Iron Man 3 to get the widest ever 3D release in India
MUMBAI: UTV Motion Pictures, the distributor of ‘Iron Man 3‘ will be releasing the film in 450 digital screens which is the highest for any Hollywood release in India till date.
Last year, Marvel‘s ‘The Avengers‘ was released in 250 while ‘Life of Pi‘ was released in 350 digital theatres respectively. UTV will also taking the film to almost 350-400 single screens which is again a record of sorts as the normal range for any blockbuster Hollywood movies is 200-250 screens.
Disney UTV director – India theatrical distribution, studios Gaurav Verma said, "Iron Man is one of the biggest franchises and after the super success of The Avengers in India last year, there has been a huge demand for Iron Man 3. It is clearly one of the most awaited Hollywood releases of the year. We are releasing the film in more than 1000 screens across all 4 languages in Imax, 3D and 2D formats. While the response has been phenomenal across multiplexes even our single screens partners are very excited to showcase Iron Man 3."
Hollywood has emerged an increasingly significant component of the Indian theatrical box office in the past few years. In the last year itself, key Hollywood releases have reached out to as many as 1000 screens and are also being marketed more and more aggressively. In addition to this 3D screens have also witnessed substantial increase over the last few years which can be attributed to the growing fan base for this medium in the country.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
