MAM
Film Farm revitalises its advertising division
MUMBAI: Film Farm, best known for its television series Uttaran on Viacom 18‘ Colors is now shifting all its focus on its advertising division. Under the business and creative acumen of Kalyan and Rupali Guha, they have been producing advertising and television content for over a decade. They have recently ventured into the feature films arena with its maiden venture in Marathi slated to hit the big screen soon.
With the addition of Anirudh Bagchi who comes in as producer partner – advertising, Shekhar Kamble and Tassaduq Hussain, Film Farm who has in the past worked with brands like HLL, Pepsi, Hero Motors, L‘Oreal to name a few, plans to push its advertising division to greater heights.
Film Farm was a pioneer in presenting the production house as a hub of talent by tying up with multiple directors both from Bollywood as well as internationally, offering clients a broader base with which to make the best possible choice for a film. The company is building on its existing policy by making itself a farm or hub where talented directors and producers come in to the fold to make world-class advertisements, shows and films.
Film Farm founder and CEO Kalyan Guha says, “I am happy to have on board Anirudh, Shekhar and Tassaduq.”
“While I will be able to draw from this inherent strength of Film Farm, with my bandwidth of creative and marketing network and the proven creative acumen of my colleagues Shekhar and Tassaduq, I am sure to further bridge the gap in Film Farm‘s ability to serve its clients the best,” Bagchi added.
Brands
33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
