MAM
IAA Debates in Delhi: ‘Creative awards can also be given for differentiated one-off expressions’
Mumbai: The third in the series of the International Advertising Association (IAA) India Chapter’s debates will be hosted in Gurgaon on Monday 13 May 2013.
It will be presented by the Dainik Bhaskar Group.
The topic for the third IAA Debates is ‘Creative awards can also be given for differentiated one-off expressions’.
Speaking ‘For’ the topic will be BBDO India chairman and chief creative officer Josy Paul and DDB Mudra Group COO Pratap Bose.
‘Against’ the motion will be Pepsico India vice president marketing – beverage Deepika Warrier and Green Bean Ventures director Lloyd Mathias.
The debate will be moderated by Future Brands MD and CEO Santosh Desai.
IAA India Chapter president Srinivasan K Swamy said, “The first two debates – in Mumbai and Goa – have been extremely well received. I expect the third IAA debate to do as well. The topic chosen is provocative and is something in the minds of many after the recent Goafest-Abbys event. With the line up of speakers the debate in Delhi promises to be exciting, delivering viewpoints to help our perspectives evolve.”
IAA debates co chairperson Partho Dasgupta added, “This is the good old classic format of debate where industry leaders debate serious issues. It‘s not a standard comfortable panel discussion sitting on a couch. We get to hear the best opinion backed by information on subjects with speakers defending their positions passionately.”
The venue of the event is The Trident and it will be held from 4.30 pm to 6.30 pm.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
