Applications
BroadcastAsia2013 returns with an integrated offering for the Indian broadcast industry
MUMBAI: BroadcastAsia2013, a media and communications event is set to feature “groundbreaking” technologies, and spotlight hottest industry trends for the broadcast and film value chain. It is to be held at the Marina Bay Sands Singapore from 18 – 21 June.
The Indian Media and Entertainment industry grew from Rs 728 billion in 2011 to Rs 820 billion in 2012, registering an overall growth of 12.6 per cent. Given the impetus introduced by digitisation, continued growth of regional media, upcoming elections, continued strength in the film sector and fast increasing new media businesses, the industry is estimated to achieve a growth of 11.8 per cent in 2013 to Rs 917 billion. Going forward, the sector is projected to grow at a healthy CAGR of 15.2 per cent to Rs 1,661 billion by 2017, according to the FICCI – KPMG Media & Entertainment 2013 report.
The report also states that although television will continue to be the dominant segment, strong growth is posted by new media sectors, animation/ VFX and a comeback in the Films and Music sectors on the back of strong content and the benefits of digitisation.
Film digitisation and TV distribution infrastructure, growth in new media like increase in mobile and wireless connections; greater sophistication of and segmentation in content with digitisation and finally encouraging regulatory and policy support has been a key enabler of growth for the Indian media sector. The continued cable DAS rollout, Phase III licensing for Radio and 4G rollout this year will spur growth from the medium term.
The report further stated that by 2017, newer media segments such as digital advertising, gaming, animation and visual effects will post double-digit growth. While digital advertising at present accounts for Rs 2,170 billion, it is expected to increase to Rs 87.20 billion by 2017. The Indian film industry is also expected to grow from Rs 112.40 billion to Rs 193 billion by 2017.
BroadcastAsia2013 registers strong Indian participation.
Speaking at the press conference held in Mumbai Calvin Koh, who is assistant project director for BroadcastAsia from organiser Singapore Exhibition Services (SES) said, “With the advent of innovative technology and the recent large scale digitisation, Indian broadcasters and consumers are both at a threshold of a technology revolution. As demand grows for advanced technology and content for the dynamic Indian audiences, the industry, like never before, is embracing world class practices and formats. BroadcastAsia2013 is an ideal platform for the Indian players to partner with world leaders as well as reach out to clients beyond India.”
The Indian companies exhibiting at BroadcastAsia2013 include Further Broadcast Automation Systems, Canara Lighting Industries, Diversified Communications India, Essel Shyam Communication, Indiasign, Rudraksha Technology and WASP3D.
Indian experts including Zeel business head – new media Vishal Malhotra and Shemaroo Entertainment director, owner Jai Maroo will be part of a panel at the BroadcastAsia2013 International Conference.
With the rise of Smart TVs and the blurring of the boundaries between TV and social networks, consumers will be watching TV within social networks and vice versa, impacting the way they engage with TV. BroadcastAsia2013 will be addressing this latest phenomenon with showcases from leading industry bigwigs, as well as up-to-date conference topics, such as 4K TV, OTT, Multi-Screen Streaming, DVB-T2, Satellite/Terrestrial/Cable Broadcasting, Production and Post-Production Software.
New and returning top-notch exhibitors, including Axon, Dalet, Canon, Envivo, Evertz, Ericsson TV, GoPro, GrassValley, Harmonic, Harris, Hitachi, Ikegami, Miranda, Orad, Panasonic, PCCW, Playbox Technology, Quantel, Sennheiser, Snell, Sony, Quantel, Wasp3D, Yamaha will demonstrate their competencies in: future tv / ott / cloud broadcasting, multi-platform broadcasting, satellite / terrestrial / cable broadcasting, digital media asset management / file-based production, DVB-T2, digital tv / hbbtv / hdtv / internettv, broadcast automation, infrastructure and facilities, production / post production software, content editing / colouring restoration, pro audio technology, video content delivery network, broadcast it networking and security.
To complete the entire value chain, ProfessionalAudioTechnology2013 will see professional audio companies showcasing the latest audio products and services for the broadcasting and film ecosystem.
The highly anticipated Cinematography/Film/Production Zone will once again return this year to provide visitors with comprehensive updates on featured technologies such as Animation and Video Effects, Motion and Film Production, Camera, Lenses and Tripods and beyond.
As Asia‘s film and TV industry continues to flourish, the BroadcastAsia2013 International Conference progresses to the next level with four new tracks, four specialised sessions and for the first time, a half day workshop. This will focus on the shift in consumer demand for high quality content on-the-go, on multiple platforms and the emerging business opportunities for OTT in Asia. More than 100 speakers from 31 countries/regions will lead the numerous discussions over four days.
Some of the key confirmed speakers include Peter Hutton (managing director of ESPN Star Sports), Dato Amrin Awaluddin (group managing director of Media Prima Berhad), Graham Kill (CEO of Irdeto), Kurt Hoppe (director of Smart TV Innovation of LG Electronics), Benjamin Grubbs (APAC head of partner marketing of YouTube) and Jay Fulcher (CEO of Ooyala).
The Creative Content Production Conference, back for its fourth successful year, is themed “Producing and Distributing Successful Content in Asia.” The conference will address the challenge of producing appealing and high-quality content for global audiences. Numerous industry stalwarts – AETN All Asia Network, Fox International Channels, Lucas film Singapore, Sony Pictures Television and Viacom International Media Networks will provide their insights on the future of the industry at the two-day conference. A series of new topics and speakers including a ‘Producers Dialogue‘ have been developed to serve as additional forums for participants to address and anticipate the upcoming trends and demands of the industry.
CommunicAsia2013 and EnterpriseIT2013, held alongside BroadcastAsia2013 at the Marina Bay Sands, will feature a complete range of key technologies, such as cloud computing, enterprise mobility, mobile broadband and applications, developments in LTE/4G as well as Over-the-Top (OTT) and more. EnterpriseIT2013 will also highlight the latest technology solutions for enterprises from different vertical industries such as banking and finance, education, government, healthcare, hospitality, and logistics and transportation.
The last edition of BroadcastAsia, together with CommunicAsia, attracted close to 2,000 exhibitors and over 50,000 professional attendees from around the globe.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
