MAM
Contract Advertising’s Kumar Subramaniam to join Pinstorm Technologies
MUMBAI: Kumar Subramaniam, who recently put in his papers at Contract advertising as executive vice president and is serving his notice period with the agency, will join Mahesh Murthy’s Pinstorm Technologies.
Subramaniam is with Contract Advertising till the end of this month and will join Pinstorm Technologies mostly in June.
He will report in to Murthy at Pinstorm and will hold the position of business head. Subramaniam will be responsible for looking after the business of music category.
Prior to Contract, Subramaniam worked at Ogilvy & Mather in various capacities like president at Brand David Communications, executive business director and vice president across the four stints he has had with the WPP agency. He also tried his hand at radio when he was with Radio city as a station head in Mumbai . Apart from this, he has worked with Mudra Communications (now part of The DDB Mudra Group) as account director.
He started his career with Leo Burnett in 1991 as an account director.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
