Brands
IGP partners with Locus for seamless Valentine’s week deliveries
Mumbai: Merging cutting-edge tech with the spirit of love, Locus.sh, a global logistics technology company and prominent online gifting platform IGP have united to orchestrate smooth and seamless deliveries across major Indian cities like Delhi, Mumbai, Bangalore, and others.
By harnessing Locus.sh’s supply chain execution technology, IGP will streamline its last-mile delivery operations, ensure on-time and efficient fulfillment of its orders, optimize fleet management, and provide an enhanced end-customer experience. The online gifting platform will leverage an end-to-end tailored dispatch management solution to automate and optimise the process from order placement to delivery completion.
Locus.sh CEO Nishith Rastogi expressed his enthusiasm about the collaboration and said “By integrating Locus.sh’s advanced logistics technology with IGP’s passion for connecting people through meaningful gifts, we are redefining what it means to deliver not just parcels, but experiences. Our focus is on precision, efficiency, and the seamless integration of technology to meet and exceed the evolving expectations of today’s consumers. Together, Locus.sh and IGP are committed to ensuring that every delivery not only reaches its destination on time but also contributes to a memorable moment. This is the future of logistics—personalised, reliable, and consistently exceeding expectations.”
The Indian market has witnessed the expansion of Valentine’s Day into a multi-million dollar industry, marked by extravagant spending on gifts and experiences to convey love. Notably, metropolitan cities are at the forefront of this trend. With this partnership, IGP is poised to meet the escalating demand and enhance the Valentine’s experience for the customers.
Echoing similar sentiments, IGP CEO and founder Tarun Joshi said, “In the spirit of celebrating love on Valentine’s Day, our partnership with Locus marks a pivotal moment for IGP, as we embrace smart technology to optimize the last mile delivery orders for us. With Locus at our side, we are poised to achieve impeccable and timely deliveries, ensuring that every heartfelt expression reaches its destination promptly. IGP is not only committed to enhancing customer satisfaction through Locus’s cutting-edge technology but is also thrilled to announce the launch of 30-minute deliveries on over 250 curated products across 400 plus cities in India. This strategic collaboration with Locus is a testament to our dedication in providing innovative solutions, ensuring seamless and unforgettable moments for our customers throughout Valentine’s week and beyond.”
As Locus.sh and IGP come together this season, it also sets up the stage for future innovations in the world of e-commerce and logistics ultimately benefiting the end consumers.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
