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Hyderabad-based MSO chooses Conax for transmitting signals to LCOs
NEW DELHI: Indian multi-system operator Bhagyanagar Digital Services Pvt Ltd of Hyderbad is using selected Conax to transmit signals to cable TV operators with a cost effective and flexible content security (CAS) solution for enabling smooth digital migration and development of subscriber bases.
Conax will empower Bhagyanagar Digital Services with smooth transition to the benefits of digital services and the integration of new secure content distribution offerings and easy upgrade to future services and business models such as multi-device and broadband content delivery.
Bhagyanagar Digital Services is a large consortium of cable TV operators based in Hyderabad. Conax will guide the Bhagyanagar cable TV operators in navigating the new digital landscape and deploying secure distribution of new pay TV content models. The partnership will enable Bhagyanagar Digital Services‘ operators to significantly reduce churn, overcome the challenges of digitisation and harness the opportunities provided by the new digital environment.
The new solution, complimented by Conax‘ advisory role, will help position and secure the Hyderabad operator‘s regional roadmap into the future. The Conax Contego Broadcast solution will also offer Bhagyanagar with total, state-of-the-art security for one-way operations and comprehensive support for subscription, pairing, fingerprinting and messaging, with optional support for DRM control and pay-per-view. Introduction of new consumer offerings such as video-on-demand and advanced multiscreen services can be smoothly integrated to the existing platform to support future growth demands.
Bhagyanagar Digital Services MD A V Pullarao said, “Key factors in selecting Conax include the expert guidance we have received, flexibility, India based 24/7 support service, long experience in digitization and strong proven security track record in both India and around the globe. Additionally, Conax offers us short-time-to-market and a wide range of security-certified, cost effective set-top-boxes.”
Conax vice president (Asia sales) Are Mathisen added, “In deploying Conax Contego Broadcast, Conax will guide Bhagyanagar Digital Services‘ pay-TV operators in building a strong foundation for subscriber and revenue growth during this exciting digitization phase, including a strong roadmap for integrating additional types of networks and services in the future. Conax has a long tradition of furnishing world-class content security, features and functionality for small, medium and large -sized operators.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
