MAM
L&K bags creative biz of Club Mahindra
MUMBAI: L&K India has won the creative duties for Mahindra Holidays & Resorts India‘s flagship brand – Club Mahindra with immediate effect.
The agency will be looking after brand marketing and resort marketing.
The Mumbai office of the agency will handle the account.
According to the sources, the business size will be more than Rs 40 crore.
The incumbent agency on the account was Interface Communications. It was a multi-agency pitch. The agency pitch took place two months back.
Speaking on the appointment Mahindra Holidays chief marketing officer Indranil Chakraborty said, “A true creative partner for us would be the one that can level up to the unique challenges our business faces and we finally decided on Law and Kenneth.”
Law and Kenneth Communications (India) CEO and managing partner Anil S Nair says, “It‘s an honour to be the chosen one for Club Mahindra, to partner them in their next phase of growth. The Club Mahindra team has some exciting plans ahead and we are eagerly looking forward to doing some great work on the brand.”
MAM
Birla Opus unveils IPL campaign with 10 cricketers
3 films in 4 languages showcase 16-year warranty and 99 plus stain protection as stars echo “Main Bhi…”
MUMBAI: Birla Opus has just painted the perfect IPL boundary and this time the whole team is on the same canvas. The forward-looking paint brand has launched a high-impact, multi-language campaign for IPL 2026 that cleverly taps into India’s cricket fever. In a first-of-its-kind execution, it brings together 10 prominent IPL cricketers across three films in four languages, turning everyday tournament rituals into relatable moments that celebrate belief and optimism.
The cricketers Shivam Dube, Varun Chakravarthy, Axar Patel, Rajat Patidar, Washington Sundar, Nitesh Kumar Reddy, Ashutosh Sharma, Dhruv Jurel, Avesh Khan and Nehal Wadhera feature in light-hearted stories built around net practice, photoshoots and travel. Each film playfully captures a moment of scepticism about paint performance, followed by a collective, unscripted “Main Bhi…” from the players, hands raised in agreement. The narrative seamlessly highlights Birla Opus’s key innovations: 16-year warranty for exterior emulsion paints, scratch-resistant wood paints, and 99 plus stain protection for interior paints.
Birla Opus Paints head of marketing Inderpreet Singh said the campaign reflects the passion of cricket fans across regions and languages. “IPL is one of India’s biggest cultural unifiers. This year we wanted to bring our best-in-class features to life in a contextually relevant manner,” he noted.
Leo South Asia, chief creative officer, Sachin Kamble added, “‘Main Bhi’ is a simple but powerful expression of belief. By bringing together some of the biggest voices from this year’s IPL, we have turned an individual endorsement into a collective voice of validation.”
With its fresh, engaging storytelling and star power, Birla Opus has turned a paint campaign into a nationwide conversation. As the IPL season heats up, the brand is proving that the best way to stand out is to paint a picture everyone can relate to, one where trust, performance and a shared “Main Bhi…” moment come together in perfect harmony.
