MAM
Hyundai celebrates Champions Trophy with activities
MUMBAI: Hyundai Motor India (HMIL) which is an International Cricket Council (ICC) partner is conducting a trophy tour for the ICC Champions Trophy 2013 which takes place next month in England. The Trophy Tour commenced from New Delhi and will be followed by Mumbai and Chennai.
The Trophy Tour in New Delhi runs till tomorrow 22 May. Then it goes to Mumbai from 23- 24 May and Chennai on 25 May. As a part of the trophy tour Hyundai will begin various engagement activities for the cricket fans.
Fans can come to the malls and SMS – BBH to 5262. Five couples from these cities will win an exclusive Champions Dinner with the Champions Trophy. With this activity Hyundai aims to bring the game closer to the cricket fans.
HMIL senior GM, group head Nalin Kapoor said, “As the official partner of ICC Champions Trophy 2013, it gives us immense pleasure to organise the Trophy Tour to give our cricket fans firsthand experience. We are confident that Trophy Tour will build excitement for the upcoming tournament and further strengthen Hyundai’s association with ICC in a nation where cricket is passion. We are very keen to engage with our customers through exciting activities planned for the coming months.”
ICC’s GM commercial Campbell Jamieson said, “The initiative taken by Hyundai will provide the followers of the game and supporters of cricket in the three cities with an opportunity to get closer to and feel the thrill of the ICC Champions Trophy 2013. The ICC Champions Trophy is a tournament of the elite in which the world’s best cricketers go head to head in a nation versus nation contest. I’m sure the trophy tour in India will ignite the buzz and add to the excitement as 15 matches will be played over 18 days with no team in a position to lose more than one match.”
In addition HMIL in association with ESPN Cricinfo will organise a contest called Hyundai Cricjockey. This is a part of the company’s Blue by Heart campaign, and the contest will be available online and mobile platforms. Cricket fans need to watch a cricket video and submit their commentary. Winning Hyundai Cricjockeys will get an opportunity to see the actual ESPN Cricinfo Studios in Bengaluru, where they would learn the entire cricket reporting procedures and also get to do Live Google+ Hangouts with the editorial team of ESPN Cricinfo during the champion trophy matches.
The grand winner will get an opportunity to write a cricket blog on the main ESPN cricinfo site. Apart from these Cricjokeys would also get prizes like smart phones, tablet and music players.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
