MAM
Zee TV, Colors gain in TAM week 20; Star Plus continues to lead
MUMBAI: Week 20, TAM‘s ratings. Zee was the highest gainer amongst Hindi GECs as it added 10 GRPs to increase these to 184 for the entire week. Colors was the next highest gainer, clipping on an additional nine GRPs to take its total to 174 GRPs.
According to ratings provided by a TV channel.
Zee TV‘s gains helped it maintain its No 2 position while Colors‘ growth helped it polevault past Sony Entertainment to the No 3 position. Sony Entertainment was at No 4 as it shed 14 GRPs to end the week with 152 GRPs.
Star Plus held on to its pole position this week despite gaining only two points to take its tally to 234 GRPs. Its chart topper Diya Aur Baati Hum remained stable with 3.7 TVR (3.8 TVR last week). Pyaar ka Dard was the second most popular Star Plus show with 3.0 TVR (2.9 TVR last week). Its long running Yeh Rishta added eyeballs asthe show rated 2.9 TVR (2.7 TVR last week). The channel‘s new talent hunt-cum-reality show India‘s Dancing Superstar witnessed a TVR fall to 2.8 (3.0 TVR last week) on Saturday only to rise on Sunday with a 2.8 TVR (2.6 TVR last week).
Zee TV‘s top performer was the fiction series Qubool Hai that remained stable with 2.8 TVR (2.8 last week) followed by Sapne Suhane Ladakpan Ke that witnessed a fall to 2.4 TVR (2.7 last week). Its reality talent hunt India‘s Best Dramebaaz‘s viewership witnessed a huge growth on Saturday to 2.0 TVR (1.6 last week) and remained stable Sunday with 1.8 TVR (1.8 last week).
Colors leading fiction series Balika Vadhu continued to be stable with 2.8 TVR (2.8 last week) and Madhubala rated a 2.5 TVR (2.5 last week). Another daily, Uttaran notched a 2.6 TVR (2.4 last week). Sasural Simar Ka ended the week with 2.4 TVR (2.3 TVR last week).
Fourth placed, Sony Entertainment got a lot of support from its consistent performer CID 2.4 TVR (2.2 last week), whereas Crime Patrol saw a fall while notching up 1.7 TVR (2.0 last week). Finally, Comedy Circus showed a marginal 0.1 improvement as it registered a 1.6 TVR. Other fiction shows either held on to their viewership or dipped marginally during the week.
Sab maintained status quo with 132 GRPs and was at the No 5 spot. Its fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel lead with 2.9 TVR (3.0 last week).
Ditto was the case with Life OK which nearly stayed where it was last week with 122 GRPs (123 last week).
The controversy around the IPL 6 does not seem to be hampering Max‘s viewers‘ love for the tournament as the channel saw a five point increase in its GRPs to 229 GRPs (224 last week). Sahara continued at the bottom of the heap with with 13 GRPs.
Movie channels too witnessed increases: Zee Cinema added 10 GRPs to end at 103; Star Gold rated at 105 GRPs (103 last week) and Movies OK was at 54 GRPs (50 last week).
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
