Brands
Titan & Tanishq attain coveted Well-Known Trademark status
Mumbai: Titan Company Ltd, a lifestyle company, announced that Titan Company and Tanishq, have achieved the prestigious ‘Well-Known Trademark’ status through the Indian Trademark Registry, as per the provisions of the Trademarks Act of 1999. According to the act, a mark attains this distinction when it is widely recognized by a substantial segment of the public utilizing the associated goods or services.
A well-known trademark is a mark which is widely popular and recognised by the public for any goods/services and such trademarks can be protected specifically against infringement by third parties, even for different goods/services.
This accolade propels Titan and Tanishq into an elite league, alongside esteemed entities such as TATA, TCS, TELCO, and Croma. Titan Company Ltd general counsel & company secretary Dinesh Shetty said, “This accomplishment is not just a feather in our cap but also a testament to our commitment to consumers. Securing a well-known mark not only fortifies legal protection against infringement but also marks a pivotal moment for Titan as we expand our global footprint. This is about making a resounding impact in all the sectors we are present in, posing formidable competition on the international stage.”
The advantages of registering as a well-known mark are multifaceted, offering a distinct brand identity and bolstering brand value. Additionally, it opens avenues for lucrative licensing and franchising opportunities.
Dinesh Shetty added, “This achievement not only reinforces our commitment to excellence but also solidifies our reputation as a brand that prioritizes consumer trust. It’s a significant stride towards delivering unparalleled service.”
Safir Anand, senior partner at Anand and Anand, who worked on the procuring this well-known designation states, “It is rare for a company to have a well-known trademark declaration as the process goes through a stringent scrutiny of evidence on the Trademarks Register and basis contentions and association, and Titan has accomplished a double bonanza. This itself shows the unique ability of the company in the future to develop extremely strong and enforceable brands with a huge monetary value.”
Titan Company Ltd continues to set new benchmarks in the industry, with the ‘Well-Known Trademark’ designation serving as a testament to its unwavering commitment to innovation, quality, and global excellence. As Titan and Tanishq ascend to new heights, consumers can expect nothing short of exceptional products and services from these distinguished brands.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
