MAM
Havas Media wins media mandate for Neo Milk Products
MUMBAI: Havas Media has won the media mandate for Neo Milk Products, a five year old diary company based in Delhi/NCR.
Talking on the appointment, Neo Milk Products director and president Dinkar Suri said, “Neo Milk Products – the Delhi/NCR dairy products company – have conceived a unique ‘Dahi‘ as the flagship product of our Neo value added dairy range. The Neo ‘Ghar Jaisa Dahi‘ needed an equally unique communication partner who could get the message across to consumers. We know Havas Media understands the category where branding and strategy plays a big part to be a major plus in this regard. Their meticulous, innovative and tailor-made approach convinced us that they are the people to partner with in our growth plans.”
Havas Media Group India and south Asia CEO Anita Nayyar said, “We are delighted with yet another win further establishing our services proposition. It is an important one as value-added-products in the dairy segment gains prominence, providing health and nutrition to busy India. The company is backed by strong players and a management keen on pan-India presence; we look forward to working with them.”
Havas Media India managing director Mohit Joshi added, “2013, has been a very good year to date. We are working towards extending this winning streak and plan to get very aggressive.”
With the help of private equity company Ambit Pragma, Neo expand its horizon from its B2B business of sweet condensed milk to value-added dairy products. The brand has a theme of ‘Happiness in Health‘ and it aims to make its presence felt with consumers across the country.
MAM
BLR Airport Launches ‘Connections’ Service to Ease Transit Travel
New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.
MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.
The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.
At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.
Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.
The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.
Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.
Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.
In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.
