MAM
CEAT Tyre launches its new TVC
MUMBAI: Safety is the key word for them who love driving in wet conditions especially for the rider who needs a good grip on the road in rains, safety is of utmost importance to the rider and ‘CEAT all season tyres provide him with it‘.
The TV commercial is created by Ogilvy Mumbai.
CEAT ED – Operations Arnab Banerjee said, “This is the first time that we are trying this technique, which will approximate a real view as seen by a biker on the road. We have a fantastic all season tyre which is excellent for wet conditions. We know how Indian roads are – there is absolutely no road sense. It‘s important to keep ourselves and everyone safe on the road during the monsoons, which is why the ‘CEAT all season tyre‘ is great. We never had a wet condition film. This is the first time we are doing such a thing and we are sure it will give our customers an additional assurance that they are safe on Indian roads even in wet conditions.”
“We have focused on superior grip which is a major product benefit to the customer and therefore offer safety as a key consumer benefit; in this communication also you will see superior grip in wet conditions and how one can be monsoon smart using CEAT Tyres,” he added.
“The communication is not limited only to a TVC. This time CEAT is launching a first-of-its-kind property called ‘CEAT monsoon smart‘,” added Tiwari.
Talking about the TVC, Ogilvy Mumbai ECD Anup Chitnis said, “This is a new offering from CEAT and we therefore wanted to enhance what actually happens in rainy seasons, where the biker needs a good grip on the road. It‘s slippery and bikes try to avoid pot holes, so we thought it would be beautiful to show what the biker actually goes through and what he faces. Hence we came up with a script that shows the point of view of the biker in real conditions.”
The commercial starts with the normal tyer‘s user who meets with an accident because of the tyer‘s bad grip in monsoon and then the ad showcases a CEAT Tyer user who has a ‘superior‘ wet grip.
The brand will take the help of on-ground activation such as a Tyre Check-up Camp, a demo tool to showcase the wet grip Tyre and its benefits, and dealer level activation. The idea will also be extended to the digital medium extensively.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
