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Wave Cinemas plans on expansion, upgrades technology to enhance viewing experience
MUMBAI: The multiplex arm of Wave Infratech – Wave Cinemas, will expand its operations in North India by increasing its multiplex seats by 36 per cent to 12,411 seats from existing 9,111 seats in the next six months.
Wave Cinemas have eight operational theatres consisting of 32 Screens with seating capacity of 9,111 seats. In next three to six months time, the multiplex operator will open multiplexes in Jammu, Merut, Ghaziabad and Rudrapur.
Jammu and Merut will have three screens each; while Ghaziabad and Rudrapur will have four screens each consisting of overall addition of 3,300 seats in the next six months.
Wave Cinemas is a pioneer in adoption of international standards of equipment which has changed the way the nation watches movies. Traditional to Wave Cinemas is the world-class digital sound, audio and projection systems, with seating ergonomically designed comfortably wider, having more leg-room than the present industry standards.
To offer modern and cutting edge viewing experience to its patrons, Wave Cinemas is also installing 4K projectors in its cinemas.
Most cinemas nowadays use digital projection technology-2K digital projectors that provide an image with a resolution of 2048 x 1080 or 2.2 million pixels. However, 4K digital projection doubles those dimensions to 4096 x 2160. This equals 8.8 million pixels, exactly four times the count of 2K projection.
Barco 4K projectors use the 1.38″ DLP Cinema chip from Texas instruments which can project over 35 trillion Academy accurate colors and delivers a greater than 2500:1 contrast ratio.
These top of the line projectors guarantee razor-sharp images combined with consistent uniformity, rich contrast and vibrant, accurate colors.
Wave Cinemas‘ corporate head Yogesh Raizada said, “We have ensured that the best technology and international standard equipment is installed in our cinemas to make sure viewers are provided with an ultimate movie viewing experience. Bringing 4K & HFR projection technology at our multiplexes will offer the best visual quality available, a much more dynamic, engaging and immersive entertainment experience.”
These 4K projectors have been installed at Noida, Raja Garden-Delhi and Lucknow multiplexes.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
