Applications
SeaChange to focus on blended entertainment services at The Cable Show
MUMBAI: At The Cable Show which takes place from 10-12 June, Washington, D.C. June, SeaChange International will demonstrate software that it says is giving rise to the global multi-screen television phenomenon and its emerging “blended entertainment services” trend toward incorporating OTT content. SeaChange‘s feature-rich Nitro subscriber experience software will provide the exciting consumer touchpoint for multi-screen demonstrations enabled by SeaChange‘s Adrenalin video platform, Infusion advanced advertising platform and Nucleus Soft Box gateway.
SeaChange VP strategic marketing Alan Hoff said, “Next week SeaChange will demonstrate the many ways that it is enhancing cable service providers‘ position of strength by reaching every screen with rich and fully monetised subscriber experiences at home and on the go. Multi-screen is paving the way for the new advantage of blended entertainment services, where over-the-top content can be part of the service provider experience so subscribers get more of what they want from a single trusted source.”
SeaChange will aim to define the evolving multi-screen television experience with:
gateway-enabled multi-device media sharing throughout the home;
cloud-based video streaming to iPads and other IP connected devices;
on-demand services delivered through OTT streaming players;
content offers and promotions that increase subscriber uptake;
Video and interactive banner advertising tailored for every screen.
These advanced capabilities come from open SeaChange software including:
SeaChange Adrenalin and Nitro – the multi-screen video platform that‘s enabling operators of every size to deliver streaming video experiences and promotional packages to settops, iPads, smartphones, OTT players and other IP connected devices.
SeaChange Nucleus Soft Box – the open gateway and application framework supporting a variety of apps, content services and guides, and putting service provider branded experiences on every video device at home.
SeaChange Infusion – the ad platform that targets across television environments (linear, on-demand, Internet) and video devices with second screen app placements as well as pre-rolls, mid-rolls, banners, overlays and click action ads.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
