Brands
Lectrix EV launches India’s only 2WEV with 2.3KW battery
Mumbai: Lectrix EV, one of the top 10 OEM’s in the EV segment, launches LXS 2.0 with a range of 98kms@2.3KW battery and unparalleled quality (with more than 1.25L km tested) at the unbelievable price of Rs 79,999 only (lowest in the category).
LXS 2.0 is the only EV in the 2W category that solves the 3 major problems for consumers. It combines the right range, the right quality and the right value for money – making it an ideal offer for those wanting to enter the EV category for the first time.
Lectrix EV is a strong player in the EV category and has more than 10,000 units being used by consumers across the country. The pre-booking for LXS 2.0 is now open with deliveries beginning March 2024 onwards.
SAR Electric Mobility MD and CEO K Vijaya Kumar stated, “We understand the outlook of the value-conscious consumer in India. To further our contribution to the same and ensure a wider acceptance for EV2W, we have launched this new product. It is the perfect balance of ‘value’ and ‘affordability’ without compromising on innovation and quality. It is the only available 2WEV in India with 98km range @ 2.3 KW battery for Rs 79,999/-.”
Brands
Myntra revives ‘Fashion ki Adalat’ to put social judgments on trial for International Women’s Day
Courtroom satire stars Lisa Ray and Archana Puran Singh
NATIONAL: Ahead of International Women’s Day, fashion e-commerce platform Myntra has revived its social campaign Fashion ki Adalat, expanding the idea of societal judgment beyond clothing choices.
The latest instalment of the campaign features actor and model Lisa Ray in a satirical courtroom drama that puts everyday scrutiny of women’s choices on trial. Veteran actor Archana Puran Singh reprises her role as the presiding judge, delivering the verdict in a humorous yet pointed narrative.
Set inside a stylised courtroom, the campaign frames the case as “Society vs Her Choices,” turning familiar criticisms into formal accusations. Through humour and satire, the film examines how women’s decisions, ranging from fashion and career to marriage and identity, are frequently judged across different stages of life.
The narrative traces three phases of Lisa Ray’s life. At 18, her independence is framed as defiance. Later, after marriage, her decision not to change her surname is questioned. In midlife, her ambition and bold self-expression are again scrutinised. Each moment is met with sharp retorts that challenge social expectations and reinforce the campaign’s central message: personal expression should not be subject to public approval.
With Fashion ki Adalat 2.0, Myntra is attempting to broaden last year’s conversation from defending individual fashion choices to questioning the impulse to judge them altogether.
“Self-expression is often met with unsolicited scrutiny,” said Myntra head of social media marketing and creator ecosystem Monalisa Panda. “Through this campaign we wanted to spotlight that reality and celebrate individuality across life stages.”
Created and produced by Ideaz Farm, the film was directed by Yash Danak, with creative direction by Katya Mohan and Rishi P Ekta Taak and Prasanna Shetty served as producers, while P Kalyani Sunil handled cinematography.
The campaign forms part of Myntra’s wider push to position fashion and beauty as tools of personal identity and self-expression for younger consumers across India.
