MAM
Ravishing Jacqueline to be seen in uber-stylish bridal wear
NEW DELHI: Bollywood hottie Jacqueline Fernandez will now be seen posing in the bridal attire. The actor has been chosen as the brand ambassador for the fourth edition of Aamby Valley India Bridal Fashion Week (AVIBFW), starting on 23 July.
 |
Jacqueline will feature in an extensive print and digital campaign that has been shot at the Aamby Valley to portray an uber-stylish bride. The 28-year-old will also be seen walking the ramp in New Delhi as well as in Mumbai during the event.
“It is an honour to represent the India Bridal Fashion Week, which is not just a platform to showcase bridal fashion but an event that helps consumers gain access to the best designs that the Indian fashion industry has to offer,” said Fernandez through a statement released.
The extravaganza will have a mix of bridal and couture collections presented by top designers like Tarun Tahilani, Raghavendra Rathore and Shantanu and Nikhil
Fashion One International chairman Vijay Singh said, “Jacqueline represents the modern bride who is fashion forward yet demure and traditional which makes her the perfect brand ambassador for AVIBFW, India‘s most opulent and trend-setting fashion week.”
MAM
Sunrise Spices hosts four day Bihu cultural showcase in Assam
56 groups perform across five tribal dance forms at April 14 to 17 event.
MUMBAI: Spice met spirit and the rhythm did the talking. Sunrise Spices brought more than flavour to the table this Rongali Bihu, wrapping culture, community and choreography into a four-day celebration that turned Assam’s festive mood into a living stage. Titled ‘Kristir Milan Setu – Bridge of Cultural Unity’, the event ran from April 14 to April 17, transforming the Bihu week into a showcase of the state’s diverse tribal heritage. Rather than a static celebration, the initiative leaned into performance spotlighting traditional dance forms and turning them into a participative, competitive experience.
Across the four days, 56 group performers from different communities took centre stage, representing five distinct dance traditions Assamese, Bodo, Karbi, Rabha and Mising. Each day unfolded like a cultural chapter, highlighting a different facet of Assam’s identity through rhythm, movement and storytelling.
The event culminated in a felicitation ceremony attended by Ravi Sarma, where winners were recognised across categories based on authenticity, coordination, expression and stage presence, an attempt to balance celebration with craft.
The finale dialled up the energy further with a Barabarani performance by the Tezpuriya Thespian Dance Group, closing the event on a high note that blended spectacle with tradition.
For Sunrise Spices, the play goes beyond cultural patronage. The brand, part of ITC Limited, has long positioned itself around regional authenticity whether through recipes or roots. With this initiative, it extends that narrative from the kitchen to the cultural arena, aligning food heritage with living traditions.
In a landscape where brand activations often chase visibility, this one leaned into identity using dance not just as performance, but as a reminder that culture, much like spice, is best experienced when it’s shared.
