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D2C Pro wins marketplace mandate for Quinta Essentia Organic
Mumbai: Team Pumpkin’s direct-to-consumer wing D2C Pro, has announced the D2C marketing mandate for personal care brand Quinta Essentia Organic. As a part of the mandate, the agency will manage the marketplace for the brand on e-commerce platforms – Amazon and Flipkart.
Quinta Essentia Organic is a 100 per cent cruelty-free, microbiome-friendly brand that believes in minimalistic skin care and sustainability. The brand follows the philosophy of Lokah Samastah Sukhino Bhavantu, which translates to, “May the world and all its beings be at peace, with immense health and positivity.” Quinta Essentia combines the wisdom of Ayurveda, herbalism, and aromatherapy with new-age technology. They are good manufacturing practices (GMP) and Ayush certified.
The brand possesses its own cutting-edge research and development (R&D) and manufacturing facility. In addition to creating its own product range, Quinta Essentia works with global brands in creating new product formulations and providing access to its advanced manufacturing facility.
Speaking about the news, Quinta Essentia Organic founder and CEO Arti Gaur said, “People today are conscious and give great importance to cruelty-free and sustainable products, especially skincare. They are also realising the bounty that Ayurveda offers. Our skincare products tick all the right boxes, and the kind of response we have gotten attests that. We realised it was time we took to a greater set of audience. We are sure that partnership with D2C Pro will help us do that.”
D2C Pro AVP Shubham Srivastava said, “Sustainable, cruelty-free skincare is a huge market with formidable competition in this space. Every brand is vying to attract users and working hard towards getting repeat buyers. While e-commerce helps, a major chunk of purchases come from marketplaces like Amazon and Flipkart. It is thus important for a brand to not just have a presence on these platforms but also optimise its reach to the right audience. We are glad Quinta Essentia Organic has trusted us with responsibility.”
D2C Pro is one of the many entities of Team Pumpkin, and it specialises in strategic business solutions for direct-to-consumer brands. Some of their clients include Plum Goodness, Stovekraft, Tata Steel Aashiyana, and Shark Tank featured brand Jhaji Store.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
