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Apple’s TV service would pay networks to allow ad skipping

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MUMBAI: Adding to rumors of Apple‘s supposed set-top cable box plans, a report on Monday claims the company is in the thick of talks with media executives over a “premium” level of the alleged service that would allow users to skip ads entirely.

According to the report, Apple recently informed networks about the “premium” version of the as-yet-unannounced service, which would theoretically have users of the proposed service pay Apple for the ability to skip ads.

While the system has yet to be detailed, similar offerings found heavy resistance from broadcasters. For example, Dish Network launched an ad-skipping technology in 2012, and was subsequently sued for its efforts.

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Apple is already seeing resistance from cable providers over its streaming services. When HBO launched the HBO Go app for Apple TV, some cable and satellite companies pushed back by refusing to authenticate the app for streaming.

With the advent of the DVR, however, an increasing amount of America‘s television-watching public are fast-forwarding through commercials. This could give Apple some leverage in negotiations, though details regarding the talks are few and far between.

Rumors of an Apple-branded set-top cable box have been floating around the web for nearly one year, with initial reports of the company‘s alleged plans coming in August 2012. Unlike DVRs, which store content on-site, Apple‘s rumored system would be cloud-based, meaning enhanced viewing flexibility and data handling.

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Fanning the flames of an Apple partnership with at least one cable company, currently thought to be Time Warner, both CEO Tim Cook and SVP of Internet Software and Services Eddy Cue attended this year‘s Sun Valley conference and met with a number of media firms. The event, hosted by New York-based investment bank Allen & Co, brings together moguls from the media and tech industries for four days of lectures, discussions, and networking.

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MAM

Collective Artists Network reshuffles talent leadership

Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.

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MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.

Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.

Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”

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Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”

The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.

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