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Sony to offer 4K movie downloads this fall
MUMBAI: Sony will begin offering 4K movies for download via its video unlimited service in early fall, company executives announced Wednesday. The movies will be from Sony Pictures, as well as other independent production houses.
Sony‘s chief operating officer Phil Molyneux, announced the company would launch Video Unlimited 4K in early fall. Previously, 4K TV owners could only get native 4K content from Sony‘s 4K media server, which is delivered to users with the content pre-loaded. Any content updates are done manually through a hard-wire connection.
“We will be first in the world with a native 4K downloading service,” said Molyneux during the launch event. “We‘re populating that now with 4K feature films, primarily from Sony Pictures, but there are other short-form films from other production houses.”
As far as 4K content from other major studios, Molyneux would only say Sony had a “good relationship” with studios for Video Unlimited for its standard-definition and HD content. Molyneux couldn‘t say whether the launch would include the PlayStation 4 since that product is on a “different timeline.”
4K, also called Ultra HD, is the next high-resolution video format. Loosely, it doubles the pixel count in both the horizontal and vertical directions, leading to a 4x increase in overall resolution. The first TVs were very large and expensive, but manufacturers, including Sony, have debuted TVs in the 55-inch size that are more affordable (Sony‘s is about $5,000).
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
