Applications
Mahindra Comviva bets big on digital music growth around the globe
MUMBAI: Mahindra Comviva, a mobile solutions provider is emerging its reach on digital music portfolio across video, voice and text. The company is aggregating its content across Asia and Africa‘s continent.
Mahindra Comviva owns music rights for over 260,000 music assets, in addition to 300,000 other content assets (video, images, voice & text). It has more than 200 categories in SMS/USSD-based services with a very strong WAP catalogue, spanning multiple genres including movie classics, lifestyle tips, hip hop, inspirational, spiritual, rumba, hip life, sports, devotional, jazz, rock, reggae and retro in more than 90 languages such as English, Mandarin, Indonesian, Malay, etc.
Mahindra Comviva digital services head Atul Madan said, “Over the last few years service providers in the Asia Pacific region have witnessed huge demand for digital music, especially in ASEAN countries. By offering content personalization options for end-users and multiple revenue models for mobile operators, Mahindra Comviva‘s range of digital services, spanning music, voice, video and text, drives service usage and ensures superior end-user experience whilst maximizing operators‘ revenue window.”
Mahindra Comviva has also pioneered and launched “Infotainment Portal”, a mobile data-based app that allows subscribers to watch and download videos and even share, integrate content with social network websites. The mobile app allows the subscribers to access infotainment through a single app irrespective of the choice of bearer channel between mobile client, text or voice. “Infotainment Portal” is powered by its “Recommendation and Analytics Engine”, which recommends content based on the user‘s profile and his personal preferences rather than content preferred by the crowd as done in most conventional VAS services.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
