News Broadcasting
Debutant cross-cultural film and television awards SAIFTA launches brand campaign
Mumbai, July 2013: Film and Television are mediums of communication which bring people together, connecting them with an invisible but tangible force; understanding this connection is the South Africa India Film and Television Awards (SAIFTA). Organized by Celebrity Locker along with Toursim KZN, SAIFTA is a maiden venture bonding the cultures of the two countries, India and South Africa. Ushering in a spirit of brotherhood between the Indian and South African entertainment industry; SAIFTA aims to reward outstanding performers, while promoting and enhancing the exchange of the diverse cultural elements. Representing the coming together of these two distinct cultures, SAIFTA is launching its new brand identity, giving the world a taste of the impending awards event at Durban on the 6th of September 2013.
The brand campaign, created by Mumbai based design firm Two, is a contemporary twist on the traditional Indian and South African motifs joining together on a vibrant canvas. There is a play of juxtaposing motifs from the two cultures such as the tabla in harmony with the bongo drums and a vibrant colour palette and design culture that are intrinsic to both countries. These motifs are wonderfully offset amidst a vibrant and opulent design against the black and gold elegance of the logo. Complimenting the opulent design language are distinctively crisp fonts communicating in a welcoming tone; A Window to South Africa, Where Cultures Meet, Where Films and Television Meet along with Where Music and Entertainment Meet. The campaign is based on intertwined themes of film and television, music and culture, fashion and glamour;
embodying the true spirit of SAIFTA which is a cultural curry consisting of two distinct cultural melting pots.
Commenting on the new logo, Mr. Kedhar Gawde, Creative Director, Official Spokesperson of SAIFTA and Director of Celebrity Locker said,” The spirit of SAIFTA is the union of the Indian and South African cultures, in order to showcase and celebrate this fact we decided to create a novel identity for ourselves. Our new brand identity is an apt representation of the two culturally rich countries against the vibrant tapestry of South Africa. We are very excited about the campaign and cannot wait to share it with the world.”
According to Arti Agarwal and Siddharth Khandelwal, Co-Founders, Two
Design, “The design language is a result of the merging of traditional South African and Indian motifs that represent entertainment themes but with a contemporary twist. Themes such as film + television / music + culture / fashion + glamour from two culturally rich countries against the vibrant tapestry of South Africa.”
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
