iWorld
Operators see opportunities in OTT cable and broadband services
NEW DELHI: The Growth of OTT Content: Opportunities and Challenges for Service Providers, a new global survey of cable and broadband operators, finds that most are fairly optimistic about the potential impact of over-the-top services, with 70 per cent saying the potential benefits outweigh the risks.
The results were part of a survey of operators in North America, Latin America, Europe, the Middle East, and Africa conducted by Incognito Software, a provider of broadband software provisioning and service activation solutions.
“The widespread growth and popularity of OTT content across multiple devices is forcing cable operators to rethink their business models and how best to add value to their subscribers – and the survey results show that there is no single answer when looking at operators of different sizes and across multiple geographies,” said Incognito Software President and CEO Stephane Bourque. “Whether operators take a positive or negative view of OTT content, one thing is constant: their network usage is going to increase.”
The study also found that nearly 82 per cent of respondents have already upgraded their network infrastructure to cope with increased subscriber bandwidth usage and that 75 per cent of the providers who reported a growth in bandwidth consumption attributed the increased demand to streaming video sites.
In terms of managing OTT consumption, the survey found that the most popular approach was fair usage policies (40 per cent), followed by bandwidth caps (34 per cent), and proprietary OTT services (22 per cent), the company reports.
Nearly half of the providers in North America utilise bandwidth caps as their primary means of managing OTT, the survey found. Fair usage and service add-ons are the next most common approaches (33 per cent).
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
