MAM
Draftfcb+ Ulka launches its new campaign
MUMBAI: Draftfcb+ Ulka has rolled out a new campaign for Tata Docomo. The ad film showcases how different brands, products, services and people are associated with the telecom brand and how its network touches everyone‘s life, everyday. As a part of this campaign, the agency has created four ad films.
The television commercial has tried to show that Docomo‘s network is behind numerous things such as a pizza getting delivered to you, reading a newspaper wherever and whenever you are.
|
|
All the ads showcase foreign tourist couples roaming on the streets of Chennai. As they go on exploring the city, they get completely surprised by the Docomo signature tune which keeps playing at every place they go. As the film proceeds, the curiosity keeps on building up between the couple who are completely confused at the source of the sound. As the couple‘s curiosity reaches a high the source of the sound is revealed as somebody or the other is using the services which Tata Docomo‘s network supports.
The master TVC is 55 second long and there are three shorter edits of 25/30secs. The ad films have been produced by Chrome pictures and ably executed by Hemant Bhandari.
Tata Docomo head – brand marketing Ritesh Ghosal said, “The fact is that there is practically always something around you that is working on the Tata Docomo network. The creative execution for this campaign in a very unique style communicates this almost as a truism, the fact that you can‘t escape the Tata Docomo network in your everyday life. Making the message playful and not pompous.”
Draftfcb+ Ulka SVP Sridhar Iyer added, “Tata Docomo touches the everyday life of its consumers not just through a handset but also through the services of some of the biggest enterprises they rely on, and this has been depicted in a playful manner through an execution that highlights the ubiquity of the network in everyday life of its consumers.”
The senior creative director is Vasudha Misra and creative team consists of Robin Thomas, Arjun Suri, S.V. Srinath, Raj Shukla, Vikash Kumar and Bala Subramanian. The campaign on TV would be adequately supported with a 360 degree campaign on print, outdoors and retail.
MAM
TIME100 2026 list names Sundar Pichai, Vikas Khanna, Ranbir Kapoor among global icons
Indian leaders across tech, cinema and cuisine feature on TIME’s list
MUMBAI: TIME has unveiled its 2026 TIME100 list, spotlighting some of the world’s most influential figures, with a strong Indian presence cutting across technology, entertainment and culinary arts.
Among those featured are Sundar Pichai, Vikas Khanna, Ranbir Kapoor and Neal Mohan, alongside public figures such as Zohran Mamdani.
The profile of Pichai highlights his role in taking artificial intelligence to the masses, with Andrew Ng noting that few leaders have expanded access to AI at such scale. Since becoming CEO in 2015, Pichai has steered Google towards a more agile, innovation-led approach, rolling out products like AI Studio and Gemini that are now used by billions globally.
Chef Vikas Khanna is described as a cultural bridge-builder, with Eric Ripert praising his ability to connect people through food while championing Indian traditions on a global stage. His New York restaurant, Bungalow, is positioned not just as a dining space but as a storytelling platform rooted in heritage and memory.
In the entertainment space, Ranbir Kapoor earns recognition for reshaping cinematic storytelling with restraint and emotional depth. Writing his profile, Ayushmann Khurrana notes that Kapoor’s performances quietly redefine audience sensibilities, making him a cultural voice for a changing India.
The annual TIME100 list brings together leaders, innovators and changemakers across sectors, from politics and business to science and the arts. This year’s edition also features global figures such as Donald Trump and Xi Jinping, alongside creators, athletes and entrepreneurs shaping the future.
With influence increasingly spanning industries and geographies, the 2026 list reflects a world where impact is not just about scale, but about shaping conversations and culture in meaningful ways.
