MAM
TBWA India appoints Deepak Singh as national head of arts
MUMBAI: TBWA India has appointed Deepak Singh as national head of art. Deepak will be reporting to TBWA India chief creative officer Parixit Bhattacharya.
Commenting on Singh‘s appointment, Bhattacharya said, “Deepak is a rare talent. He has greatness tattooed into him. He is insatiably hungry to get the most out of every brief. Another thing that makes him rare is the fact that he has managed to remain incredibly humble even after attracting such an obnoxious amount of metal. Our entire team at TBWA India will benefit hugely from his presence as he goes about making our work great”.
Over a decade ago, Singh decided to quit his job as a software engineer and follow his dream into advertising. Since then Singh has worked at agencies such as McCann, Grey Worldwide, Leo Burnett, DDB Mudra and Dentsu Communications.
“I love my job – the best part about it is that an idea can come from anywhere. And there is no one who is big or small in the industry. It‘s the idea that makes the person big or small. TBWA has a great roster of clients that gives me the opportunity to do some fantastic work. I‘m looking forward to working with Parixit Bhattacharya who brings along with him a lot of international experience and awards. The plans for TBWA India are very impressive and I‘m going to make sure that I live up to my reputation,” said Singh.
TBWA India CEO Shiv Sethuraman said, “Deepak doesn‘t need a certificate from me or anyone else. He has a room full of metal and an inspiring work ethic. I can only say I am delighted he chose to work with us. Parx is burning the candle at both ends to put together a dream team. Deepak is most certainly one of the brightest stars in that team. Watch out for more.”
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
