iWorld
Marriott Bonvoy becomes official loyalty partner for Ed Sheeran +-= ÷ x Tour
Mumbai: Marriott Bonvoy, Marriott International’s award-winning travel program with more than 30 extraordinary brands and endless experiences, has announced it is the loyalty partner to the four -time Grammy award winner Ed Sheeran’s +-= ÷ x Tour – India 2024, brought to India by BookMyShow Live, the live entertainment experiential division of BookMyShow. The last and final stop of the global tour will be in Mumbai, India at the Mahalaxmi Racecourse on 16 March, 2024. This strategic partnership grants Marriott Bonvoy members access to exclusive ticket with guided site tours and an exciting sweepstakes – an opportunity for fans to win tickets to the iconic Ed Sheeran + – = ÷ x Tour – India 2024.
Marriott Bonvoy members can gain access to this once-in-a-lifetime music experience from Marriott Bonvoy Moments, the platform where members can use points earned from travel and everyday activities to redeem exclusive experiences. Members can redeem their points for never-done-before guided site tours one day before the concert, they will also be awarded Marriott Bonvoy Lounge passes that grant exclusive access to the concert. In addition to this, Marriott Bonvoy will also grant GA passes to members which they can redeem through the Marriott Bonvoy Moments platform using their points. The moments have gone live on 7 February 2024.
This strategic partnership also gives fans and music lovers the opportunity to participate in the sweepstakes with simple registration to the Marriott Bonvoy program, which is free and easy at marriottbonvoy.com. Ten lucky winners will be selected randomly from eligible entries received throughout the sweepstakes period. The sweepstakes go live from 15 February – 1 March, 2024.
“As the official loyalty partner for Ed Sheeran’ + – = ÷ x Tour – India 2024 through our strategic partnership with BookMyShow Live, we are excited to tap into the positive power of music and entertainment, to deliver once-in-a-lifetime experiences for Marriott Bonvoy members. This strategic partnership underscores Marriott Bonvoy’s commitment to constantly innovate the way we engage the next generation of travelers with some of the most iconic performers of this era, while showcasing the value proposition of our loyalty program and enrolling prospective new customers,” said Marriott International – VP Marketing – South Asia Khushnooma Kapadia.
BookMyShow Live, the live entertainment division of BookMyShow will bring Ed Sheeran’s
+ – = ÷ x Tour to India as promoters for the tour along with AEG Presents.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
