MAM
Visa appoints Shruti Gupta as VP and head of commercial & money movement solutions (CMS), India and South Asia
Mumbai: Visa (NYSE: V), the global leader in digital payments, today announced the appointment of Shruti Gupta as vice president and head of commercial & Money Movement Solutions (CMS), for India and South Asia. In her role, Shruti will head Visa’s business and corporate solutions including Commercial Solutions, Integrated Money Movement and Visa Government Solutions. Her responsibilities include developing and implementing a multi-year growth strategy in collaboration with the leadership team in India and South Asia.
Shruti brings to Visa over two decades of experience at Citi spanning commercial, risk management and strategy with MNCs, local corporates and the startup ecosystem. She began her professional journey in 2000 with Citi India, and in 23 years, assumed various roles across lending and non-lending segments, business development and relationship management. Her most recent role was managing director for the multinational segment of Citi Commercial Banking.
“I am delighted to welcome Shruti Gupta to the Visa family. With rich and deep experience in the banking and finance domain, particularly in commercial solutions and strategy, Shruti adds a wealth of knowledge to our team. We are pleased to have her expertise reinforce our efforts in shaping the future of money movement in the market”, said Sandeep Ghosh, Group Country Manager, Visa India and South Asia.
“Visa has consistently led innovations in the payment ecosystem and I am eager to contribute to its continued positive evolution. I believe that a strategic approach is pivotal to business development with commercial clients and look forward to applying this philosophy for sustained success on this journey with Visa”, said Commercial & Money Movement Solutions (CMS) for Visa in India and South Asia Visa’s newly appointed vice president and head Shruti Gupta.
Shruti has a master’s degree in business administration from the FORE School of Management and a bachelor’s degree in science from Delhi University. She enjoys spending time with family and friends and spends her leisure time hiking, horse riding and watching movies.
MAM
Pee Safe launches Comfort Range, signs Smriti Mandhana
#BeInYourComfortZone campaign spotlights hygiene, confidence and ease
MUMBAI: Comfort isn’t a luxury, it’s a power play, and Pee Safe is batting firmly in that direction with a campaign that puts ease front and centre. The brand has rolled out its latest digital video campaign, #BeInYourComfortZone, alongside the launch of its new Comfort Range, while bringing on Smriti Mandhana as brand ambassador. The move ties product innovation with a broader narrative around confidence, positioning comfort not as an afterthought but as a daily essential.
The campaign leans into relatable, everyday moments where discomfort quietly chips away at confidence. Through a storytelling-led approach, it highlights how the right hygiene solutions can restore control and ease turning what is often a private concern into a more open, mainstream conversation. By doing so, the brand also nudges at long-standing taboos around intimate hygiene, framing comfort as both physical and emotional.
At the product level, the Comfort Range includes period panties, night pads, ultra-thin pads and panty liners, designed to cater to different stages of the menstrual cycle. The emphasis is on combining protection with wearability products that promise freshness and reliability without disrupting daily routines.
Mandhana’s association adds a layer of credibility and cultural resonance. Known for her composure under pressure, she mirrors the campaign’s core message: confidence begins with feeling at ease. The choice of ambassador also signals Pee Safe’s intent to connect with a younger, more vocal audience that values both performance and authenticity.
The campaign marks a shift in tone for the category. Instead of focusing purely on functionality, Pee Safe is attempting to reframe hygiene as an enabler of confidence subtle, personal, yet impactful.
In a market often defined by hushed conversations, the brand is turning up the volume just enough to make one point clear: when comfort clicks, confidence follows.
