MAM
Scarecrow and Only Vimal observe No Tie Day today
MUMBAI: The textile brand – Only Vimal – has launched a new campaign to reach out to the newer, younger generation of formal wear users.
The campaign No Tie Day to be held today has been conceptualised by Scarecrow for the brand after a study and market feedback pointing to a clear shift in preferences among the formal wear users (read corporate).
 |
Through the campaign, the brand aims to serve the day as that momentous occasion when people will discard their ties, thereby acting upon the larger thought of liberating themselves from their existing boring formal wear. To gain momentum various activities have been launched such as the tie burning party where people are called to burn ties (literally) and witness the launch of the informal range of ‘Only Vimal‘. These tie burning parties will be held in nine Indian cities. There is also a nationwide one-day boycott of ties, so that people living outside these cities can also participate.
A set of eight viral videos and a especially composed No Tie Day anthem were made to create the buzz around the day. The micro-site, www.vimalunformal.com was the centre point of all No Tie Day activity. On-ground, especially designed tie collection vans visited corporate parks and engaged people in playing tie-killing games. On Facebook a fun app called tie obituary contest was created, where people could write a fun obituary for ties and celebrate their demise.
The campaign is promoted through radio, digital, on-ground and print in select cities.
Brands
Ashish Satija joins Deloitte as vice president – delivery
Seasoned leader brings 20+ years of expertise to drive impact and innovation
GURUGRAM: Ashish Satija has embarked on an exciting new chapter, taking charge as vice president – delivery at Deloitte. In this senior leadership role, he will steer operational excellence, deliver high-impact client services, and champion strategic innovation across global engagements.
Reflecting on his career move, Satija said, “Every new role and change is an opportunity to learn, build, and create impact in new ways. A few weeks ago, I began a new chapter in my professional journey! I’m happy to share that I’m starting a new position as vice president – delivery at Deloitte!”
He also expressed gratitude to his colleagues for a warm welcome, thanking Tanvi Thacker, Varun Batra, Smriti Shukla, Bharat Sureka, Kakoli Adhikary, and Astha Bahuguna for making the onboarding smooth and memorable.
Satija brings more than two decades of experience spanning process transformation, finance, operations, and innovation. Prior to Deloitte, he served as director – order to cash at Johnson Controls, following a long stint at IBM India in leadership roles including global delivery project executive and dgm f&a delivery leader. Early in his career, he gained experience at Tech Mahindra, 24/7 Customer Pvt. Ltd., HCL, and IBM Daksh.
A graduate in computers and IT from the Open University of British Columbia, Satija recently completed the CFO programme in finance at the Indian School of Business, equipping him with both technical expertise and strategic insight for his new role.
With a rich mix of operational know-how and innovation-driven leadership, Ashish Satija is poised to make his mark at Deloitte, blending experience with fresh ideas in the world of corporate delivery.
