DTH
Big Magic strengthens distribution network, hops on board Videocon d2h
MUMBAI: Big Magic, the flagship GEC from the Reliance Broadcast Network stable amplifies its reach with the announcement of a distribution deal with Videocon d2h. After meeting with a great success in the heartland of India, it is Big Magic’s endeavor to extend its assorted entertainment offering across the Hindi Speaking markets and this alliance takes it to an additional 8mn subscriber base.
The alliance allows Videocon d2h to offer its viewers an excellent television viewing experience, while the GEC reaches its content to a relevant audience base across relevant markets. Its programming mix which ranges from family dramas, crime shows, reality shows, cookery shows, game shows to weekend movies promise to offer a stimulating and refreshing entertainment experience. The Channel, which launched in April 2011, is in the process of strengthening its reach, offering audiences a programming offering that is backed by their very own predilections.
Speaking on the occasion, Big Magic business head Sunil Kumaran said: “We are happy to announce our alliance with Videocon d2h, which allows Big Magic to immediately grow reach by an additional eight million subscriber base. We are confident of our product, which has been designed as per audience penchants and want to strengthen our reach. We look forward to reaching a matchless entertainment offering to maximum audiences of India.”
Videocon d2h CEO Anil Khera added: “Big Magic has performed well since its launch. We are extremely happy to provide this channel on our platform as it promises content across various genres. We are certain that our audience will enjoy and appreciate the addition of this channel on our platform.”
Big Magic is already available across key DTH players ranging Airtel, DD Direct, Dish TV, Reliance Digital TV along with Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
