MAM
Teamwork Communication to lead Hero Cycles and Hero Motors’ PR drive
MUMBAI: Teamwork Communication Solutions has bagged Hero Cycles and Hero Motors as its clients.
The agency will also undertake the repositioning of Hero Cycles as a lifestyle brand.
Teamwork emerged as the front runner in a multi-agency bid to get the coveted client, beating a number of other PR agencies who were in the fray.
Talking on this recent development, Teamwork Communication Solutions MD Kamal Narayan Omer said, “We are elated to be on board Hero Motors and Hero Cycles, one of the country‘s most reputed auto majors. This brings a new level of diversification into our clientele. Working with one of the most prestigious auto names in the country is definitely a new landmark for us.”
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Hero Cycles is aggressively expanding in high-end bikes with the introduction of several new brands and is in the process to reinvent its brand image and reposition it from a traditional cycle maker to an urban and lifestyle brand.
“We are sure our extensive experience in this segment will help the company in effectively communicating to its target audience,” he added.
The media communication and PR strategies of both companies were, till recently, looked after by Mumbai-based Adfactors PR.
“Teamwork is today a prominent name in the PR industry, their steady growth and expertise in the specialist PR arena is commendable. We are very optimistic that our new media partners will very ably serve the interests of our company and take our alliance to greater heights,” said Hero Cycles MD and co-chairman Pankaj Munjal.
A Guinness Book Record holder since 1986, Hero Cycles is the largest bicycle maker in the world. From a modest beginning of mere 639 bicycles in 1956, Hero Cycles now produces approximately over 19,500 cycles a day. The company’s annual turnover for the fiscal 2012-13 was Rs 1450 crore.
Hero Motors caters to the gears and transmission demands for its customers. The company’s Ghaziabad unit manufactures and supplies transmissions for high-end motorcycles and ATVs to BRP Rotax.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
