MAM
ASCI launches a new online experience
MUMBAI: The Advertising Standards Council of India (ASCI) has launched a newly designed website www.ascionline.org and aims to be more user-friendly.
The website incorporates an Online Complaint and Monitoring Service (OCMS) which hopes to deliver transparency and speedy resolution of complaints.
 |
|---|
Commenting on the new ASCI website and OCMS launch, ASCI chairman Arvind Sharma said, “The new website through its attractive yet simple construct makes it easier for consumers, activists, regulators and industry members to actively participate in ASCI‘s advertising self- regulation process. We also hope that the new facility to track their complaints online will further drive all stakeholders’ confidence in ASCI.”
With the introduction of the OCMS, consumers will now be able to lodge complaints via the new ASCI website, the ASCI Facebook page, email, smartphones, toll free telephone or regular post. Irrespective of how consumers complain, they will receive a complaint tracking number which will help them track the exact status of their complaint on the new ASCI website. Additionally, if they so choose, they can receive regular updates on the status of their complaints via email and/or SMS.
ASCI’s members will get significant added advantage from the introduction of the OCMS. They are provided with a unique individual login id and password for their OCMS account on the new ASCI website. This will give them a single window to lodge regular and Fast Track complaints or seek Advertising Advice. They can also track the consolidated details of complaints lodged by them and against them. Irrespective of whether they complain online or offline, they will receive a Complaint Tracking number which will help them track the exact status of their complaint via their OCMS account on the new ASCI website. Additionally, if they so choose, they can receive regular updates on the status of their complaints via email.
Non- members of ASCI can also avail of the benefits of the OCMS on the new ASCI website, although their benefits vis-?-vis ASCI Industry Members are limited to lodging and tracking complaints.
MAM
Haldiram’s unveils festive Holi range with Gujiya and Thandai
Brand celebrates colours of Holi with Kesar Gujiya, Coconut Dry Fruit Gujiya and chilled thandai pairings.
MUMBAI: Holi just got a whole lot sweeter because when vibrant gulal meets golden gujiya, the festival doesn’t just play, it feasts. Haldiram’s has rolled out its specially curated Holi collection under the tagline “Holi Ke Rang, Gujiya Aur Thandai Ke Sang”, turning the festival of colours into a full-blown celebration of indulgence and togetherness. The limited-edition offerings arrive just in time for the season’s lively gatherings, house parties, and family get-togethers, blending timeless tradition with the kind of flavours that make every splash and laugh more memorable.
At the heart of the lineup are two standout gujiyas. The iconic Kesar Gujiya arrives with a crisp, golden shell encasing a rich mawa (khoya) filling infused with premium kesar delivering a royal aroma, natural hue, and that melt-in-the-mouth decadence every Holi demands. Joining it is the Coconut Dry Fruit Gujiya, generously loaded with coconut shavings and a medley of premium dry fruits for the perfect crunch-to-sweet balance. Both are crafted to elevate the classic festive treat into something that feels both nostalgic and downright irresistible.
No Holi spread is complete without thandai, and Haldiram’s positions the chilled, nutty, spice-laced drink as the ideal companion cooling the spice of celebration while letting the sweetness of gujiya shine even brighter. For those leaning savoury, the brand’s special chaat and snackable range steps in, adding a tangy, crunchy counterpoint to the sweets and keeping party tables buzzing from afternoon play to late-night munchies.
Rooted in the spirit of rangon ki dhoom dhaam and shared joy, the collection turns every splash of colour into an excuse for one more bite. Whether you’re hosting a riot of friends or keeping it cosy with family, Haldiram’s Holi range proves the festival tastes best when tradition and indulgence collide messy hands, colourful faces, and zero regrets included.
