MAM
Jabong.com makes shopaholics scream again – “Go crazy with shopping”
NEW DELHI: Jabong.com has launched its brand new advertising campaign on the theme of “Go Crazy Shopping”.
The television commercial for this is yet another entertaining take on shopaholism. This brand new TVC shows two fashion conscious girls talking about shoes and stylish dresses purchased from their favourite portal Jabong.com even during a tough situation such as a bank robbery. This apparently illuminates the brand being a one stop shop for its happy customers.
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The new campaign is amusing and brings out extreme emotions which are generated by the pleasure of shopping at Jabong.com, driven by its huge assortment, large number of Brands and quickest service. This commercial showcases a situation where in the middle of a bank Robbery, a fashion conscious female staff member is seen talking to her female colleague about shoes and dresses available on Jabong.com showcasing the strong fashion connect among shoppers. While the robbery is on, Jabong.com‘s delivery boy is seen entering the bank premises. The sight of the Jabong.com delivery boy (along with Jabong.com boxes) generates huge amount of curiosity amongst hostage girls that they free themselves forgetting what‘s happening and everyone is seen rushing towards the delivery boy screaming. The concept has been artistically developed by Jabong.com internally.
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Jabong.com co-founder Manu Kumar Jain on the launch of the new ad campaign said, “We wanted to take our association with our target audience one step further and reinstate the fact that we are the most premium one stop fashion destination today. This commercial manifestly brings out the enthusiasm and passion that with just one click, shoppers have access to more than 1000 brands and over 90,000 products on our portal, that too from the latest trends and styles. As a conscious and continuous endeavor our new campaign focuses on shopaholics in true sense.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
