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SES enables Chinese startimes to expand tv reach in Africa

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MUMBAI: SES (NYSE Euronext Paris and Luxembourg Stock Exchange: SESG) announced today that StarTimes Communication Network Technology, China’s most influential system integrator, technology provider and network operator, has signed a 10-year contract on SES-5 at 5 degrees East to expand its media footprint in Africa and deliver direct-to-home (DTH) broadcast services across the continent.

StarTimes, which is the fastest-growing digital TV operator Africa and has over 2.6 million digital terrestrial television (DTT) subscribers, also acquired SES’ 20% shareholding in South African pay-TV operator Top TV.

The contract will see StarTimes utilise four transponders as of October 2013 and a fifth transponder from February 2014 to grow their DTH subscribers in Africa. The Chinese broadcaster will continue to broadcast TopTV on SES-5 by using three of the newly-contracted SES transponders that were formerly leased by ODM. The other two out of the five SES transponders contracted by StarTimes will be used to complement their DTT offering in remote and non-urban areas and grow their pay-TV business.  

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“The recent success of StarTimes’s strategic investment in ODM will allow us to reach new audiences in South Africa. The partnership with SES enables StarTimes to have a DTH platform in addition to the existing DTT and mobile TV (CMMB) platforms in sub-Saharan Africa. In addition, the high-powered SES-5 at the prime orbital location of 5 degrees East is ideal in overcoming the challenges of terrestrial coverage to reach large audiences. This will allow us to extend our broadcast reach across the continent and ensure excellent service and picture quality for our viewers,” said StarTimes Group Chairman and President Pang Xinxing.

“We are honoured that StarTimes has chosen to work with us to complement their DTT business across Africa and to deliver more exciting content to Africa’s dynamic markets,” said Ferdinand Kayser, Chief Commercial Officer of SES. “The new partnership with StarTimes will illustrate how the combination of DTH and DTT is a key enabler in Africa’s migration to digital TV and also help set pace in the continent’s digital migration race.”

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News Broadcasting

Senior media executive Madhu Soman exits Zee Media

Former Reuters and Bloomberg leader says he leaves with “no regrets” after brief stint at WION and Zee Business

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Madhu Soman

NOIDA: Madhu Soman, a veteran of global newsrooms and media sales floors, has stepped away from Zee Media Corporation after a short stint steering business strategy for WION and Zee Business.

In a reflective LinkedIn note marking his departure, Soman said his time within the network’s corridors was always likely to be brief. “Some chapters close faster than expected,” he wrote, signalling the end of a nearly two-year spell in which he oversaw both editorial partnerships and commercial strategy.

Soman joined Zee Media in 2022 after more than a decade abroad with Reuters and Bloomberg, returning to India to take on the role of chief business officer for WION and Zee Business. His mandate was ambitious: bridge the newsroom and the revenue desk while expanding digital and broadcast reach.

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During the stint, Zee Business reached break-even for the first time since its launch in 2005, while WION refreshed programming and strengthened its digital footprint across platforms such as YouTube and Facebook.

But Soman suggested the cultural fit proved uneasy. Describing himself as a “cultural misfit”, he hinted at deeper tensions between editorial instincts shaped in global newsrooms and the realities of India’s television news ecosystem.

Before joining Zee, Soman spent more than seven years at Bloomberg in Hong Kong as head of broadcast sales for Asia-Pacific, expanding the company’s news syndication business across several markets. Earlier, he held senior editorial roles at Reuters, overseeing online strategy in India and managing Reuters Video Services from London.

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His career began in television and wire reporting, including a stint with ANI during the 1999 Kargil conflict, before moving into digital publishing as India’s internet media landscape took shape.

Now, after nearly three decades in broadcast and digital media, Soman is leaving Delhi NCR and returning to his hometown, Trivandrum.

Exhausted, he admits. But unbowed. And with one quiet line that sums up the journey: he didn’t sell his soul — because some things, after all, are not for sale.

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