MAM
Colgate ropes in Kareena and Shriya as brand ambassadors
MUMBAI: Colgate-Palmolive (India), the market leader in Oral Care, has launched India’s first toothpaste to address yellowness removal – Colgate Active Salt Healthy White – which was unveiled today by Bollywood actor Kareena Kapoor Khan and rising star Shriya Saran, the newly signed brand ambassadors.
Colgate Active Salt Healthy White is an innovation from Colgate and has been developed on a core consumer insight of using a combination of salt and lemon to remove yellowness. Integrating the benefits of salt and lemon, this new toothpaste offers an innovative every day solution to yellowness removal.
With a market share of over 55 per cent, Colgate has a wide portfolio of products across different price points and has been leading with new product innovations based on evolving consumer needs.
Announcing the launch VP-Marketing Ajith Babu said, “Over the years Colgate-Palmolive has led the development of the Oral Care category in India through relevant innovations and the latest technology advancements. The launch of Colgate Active Salt Healthy White is yet another step in that direction. We are applying our deep consumer insights to address unique needs such as removal of yellowness to create effective, quality solutions. Known for years as two most powerful ingredients for yellowness removal, our research teams combined the benefits of salt and lemon to develop a unique offering for our discerning consumers. With Colgate Active Salt Healthy White, consumers looking for an effective yellowness removal solution will feel and see the difference.”
Colgate Active Salt Healthy White brand ambassador Kareena Kapoor Khan said, “Ever since I brushed my teeth, I can remember brushing them only with Colgate toothpaste. Today, being a brand ambassador to a brand that I grew up with and always trusted is an absolute honour. As actors, it’s important that we stay healthy and present the best of ourselves. And that’s exactly how Colgate Active Salt Healthy White toothpaste adds value for me. It simply helps me to ‘say no to yellow’ teeth in a refreshing manner with an age old remedy of salt and lemon. So go ahead try it and see how healthy white teeth are now a reality for you.”
“I use Colgate products and I love them. Colgate and oral care have become synonymous over the years. Time and again, the company has introduced reliable products aimed at countering various oral care problems. Yellowness of teeth is a common problem faced by many of us. This new toothpaste from Colgate promises to solve that for you,” added Shriya Saran.
An integrated 360 degree campaign encompassing TV, online, print, outdoor and point-of-purchase will showcase “Nimbu aur Namak ki Shakti” across the country to support the launch.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
