MAM
It’s about pushing the envelope for Abhinay Deo
While he is busy directing and co-producing Anil Kapoor’s ambitious adaptation of popular American series 24, adman-filmmaker Abhinay Deo’s TVC titled Nike Parellel Journeys has won six awards including one gold, four silver and one bronze at the recently concluded Spikes Asia 2013.
This is yet another achievement for Abhinay’s company, Ramesh Deo Productions (RDP), which has been winning consecutively for two years at the Spikes and Cannes Lion.
The award-winning TVC offers a peek into the journey of thousands of India’s budding (wannabe) cricketers and athletes as they single-mindedly pursue their dream; often across different landscapes and yet, culminating in the ubiquitous playing field, proudly sporting the Nike blue Team India jersey – the ultimate object of desire.
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Abhinay Deo hopes to continue creating ‘different‘ work
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Speaking about the win, Abhinay sounds rather grounded. “My team and of course the agencies we work with are very supportive of what we do and have helped us push the envelope. And if one pushes these boundaries and works diligently, then automatically it starts showing up in your work, which everybody, including at the international level, starts appreciating,” he says.
For someone who believes it’s not about winning but being part of something that is out of the box, Abhinay wants to demonstrate to the world that there is someone out there, trying to do something different. Asked to name that one agency he loves to work with, pat comes the answer, “Taproot”. Reason being: “They love pushing boundaries and doing something different.”
Talking about being selective about his work, Abhinay says he believes in working with passion rather than running behind accolades as that, more often than not, gets you onto the wrong track.
Which is not to say he doesn’t want to keep the winning streak going…
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
